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Conference devoted to positive disruptions in health care

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UCSD Extension hosts its 11th annual Re-Shaping Healthcare Conference on Friday, Sept. 30, featuring a keynote address by John Kenagy, president of Kenagy & Associates and co-author of "Will Disruptive Innovations Cure Health Care?"

Kenagy offers insights on emerging trends in policy, financial impacts and how disruptive innovations are essential to the evolution of the nation's health care system. Also speaking will be Steve Valentine, president of The Camden Group.

"Innovations that fundamentally change entire industries and lead to tremendous wealth and growth are rarely developed by leading institutions," Kenagy said. "They come from unexpected sources. These innovations start simple and represent new ways to meet unmet needs."

He says examples of recent innovations pulling business away from hospitals can be found in the rapid emergence of outpatient angioplasty and a variety of free-standing diagnostic and treatment units offering care formerly available only in centralized, less accessible, traditional medical facilities.

"Loss of business does not have to be the final result," Kenagy said. "It can be seen as a signal of opportunity. Think of disruption as a new lens to see what's happening in health care -- a more clear way to see how we can better respond to patients while keeping costs down."

UCSD Extension's collaborators in this year's event include the San Diego Regional Chamber of Commerce, Hospital Association of San Diego and Imperial Counties and the San Diego County Medical Society. Event sponsors include Barney & Barney, Great-West Healthcare, County of San Diego Health and Human Services Agency, The California Endowment, Blue Shield, PacifiCare, HealthNet, Pfizer, Chong/Partners Architects and Foley.

"We consider it highly unlikely that fundamental change in the current health care system will occur from within," says Greg Zinser, conference chair and CFO of Team Health Anesthesia Management Services. "Innovation from outside the health care field will transform the business of medicine. This conference focuses on the long-term strategic implications of innovations in areas such as radiology, regenerative medicine, and elective surgeries."

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