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Larry A. Prosi

Executive Vice President and COO, 1st Pacific Bank of California

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Since opening its doors in 2000, 1st Pacific Bank of California continues to realize exponential growth. In less than six years, its branch network has expanded to five offices and assets are nearing $300 million.

Larry A. Prosi

Ask Larry A. Prosi, executive vice president and chief operating officer, what drives the bank's success? He's sure to have a sports analogy in the answer. As an avid sports fan and part-time employee of the National Football League, Prosi often sees similarities in his jobs.

"In sports and business, finding the best people, providing leadership that inspires with an understanding of your objectives, produces results," Prosi said. "For the Pittsburgh Steelers, they won the Super Bowl. For 1st Pacific Bank, we focus on relationships with customers and the results the bank generates." Prosi's leadership and commitment to the bank's motto of "People. Relationships. Results" has enabled the bank to consistently meet key milestones and garner industry recognition. Honors include being named California's "Top De Novo Bank" and a "Superior Premier Performing Bank" by The Findley Reports, and a "Workplace Excellence" award by Peter Barron Stark & Associates Inc.

Under executive management's direction, the bank continues to enhance its product offerings, maintain focus on living its core values, set new standards in customer service and increase its community involvement.

Responding to customer needs, Prosi is spearheading the expansion of the bank's cash management services program. In addition, seeking opportunities to improve upon the customer experience, Prosi led the team that created a new model for the bank's customer service standards.

"Delivering personalized service by consistently carrying out the bank's values has taken our service standards to a new level," Prosi said. "Everything we do is guided by integrity, teamwork, communication, accountability and producing significant results for each and every one of our customers. And, in the spirit of the Steelers, we intend to become the Super Bowl champions of banking!" 1st Pacific Bank is a San Diego-based, locally owned and operated financial institution, founded by bankers who understand this region's business environment. The bank offers a complement of business, personal and online products and services, focusing on small- to medium-sized business customers.


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