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Commitment to development, training provides Grubb & Ellis|BRE Commercial growing arsenal of best practices

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In the ultra-competitive commercial real estate industry, the desire and drive to stay "on top" is constant.

In an effort to strengthen and enhance its top-level service and reputation, executives at Grubb & Ellis|BRE Commercial (G&E|BRE) have initiated a program called Push to Excellence. The program's objective is to raise awareness among clients, prospects and professional recruits that G&E|BRE has the best-trained and highly talented professionals in the industry.

The company has maintained a relentless commitment to professional development since John Frager become president and CEO in 2002. His personal philosophy and practice has permeated the company culture, which has resulted in the creation of multiple training programs in various areas for professionals at all levels of the company.

"Our commitment to exceeding clients' expectations is the essence of our Push to Excellence Program," Frager said. "We feel that our firm stands alone in providing brokers a consistent, high level of training and support for continued personal and professional development, which elevates our ability to provide superior client service and clearly distinguishes us from our competitors."

Push to Excellence consists of an annual schedule of carefully structured industry-related education courses, professional development training and sharing best practices to benefit both professionals and clients alike. Approximately two training sessions are held each month for all brokers; Professional Career Training (PCT) is held twice per month for junior brokers; and as part of "Operation CCIM Acceleration," the company is covering all costs for core CCIM (Certified Commercial Investment Member) classes.

The training program began in February and has included sessions such as Selling Skills, ProCalc Training and Contracts, Listings and Legal Issues. Speakers include internal professionals, but the majority are guests from other various disciplines. One notable distinction of this training program is that clients are also invited to participate in the sessions, with one to two programs each quarter specifically geared toward clients.

Training and development are invaluable for all brokers, but also critical to the company's bottom line. Executive Vice President Marc Doyle noted that today's clients are requiring a greater degree of expertise with so many complex issues involved in each transaction. "Brokers today need to be well trained and confident, and understand the impact of a transaction on their clients' business," Doyle said. "Brokers add value as a trusted advisor and a broker that is on top of market trends, communicates well and is knowledgeable about the industry brings value to every transaction."

G&E|BRE has been a competitive force in commercial real estate for many years, but strives each day to raise the level of service offered and provide clients an enriched experience that reaches beyond their real estate needs. This program exemplifies the company's commitment to constant and never-ending improvement - a push to excellence.

For more information about Grubb & Ellis|BRE Commercial, please visit www.brecommercial.com.>

Submitted by Grubb & Ellis|BRE Commercial

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