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Vista eyeing hotel aimed at young business travelers

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Business travelers interested in staying in close proximity to the Vista Business Park or McClellan-Palomar Airport could have the option of booking a night or two at the city’s first business-class hotel.

Carlsbad-based ABA Development LLC said it will meet with city officials Tuesday to discuss preliminary plans to build a 151-room boutique hotel on 3.4 acres in south Vista near the intersection of Faraday Avenue and South Melrose Drive. Its goal is to build the hotel by the spring of 2009, according to CEO Scott Brown.

“There’s a few items that need to be finalized,” Brown said.

Signed franchise agreements are among the many pending items, he said, and more developments are on the horizon for next week.

Brown declined to name the hotel but confirmed it is one of four brands displayed on the developer's Web site. Those include Aloft, Cambria Suites, Hotel Indigo and Hyatt Place -- boutique hotels aimed at young business travelers with offerings such as big-screen TVs, wireless Internet access and plush beds.

Representatives with the parent companies of Cambria Suites and Hotel Indigo said there are no plans to bring either of the boutique hotels to Vista.

Representatives with Aloft, a new “lifestyle” hotel introduced by Starwood Hotels & Resorts Worldwide Inc. (NYSE: HOT), which also owns W Hotels, didn’t return calls seeking information about the possibility of it building a hotel in the area. The first of its hotels will open next spring, with a 136-room location slated for Rancho Cucamonga.

A spokeswoman with Hyatt Place said she couldn’t comment on whether the hotel chain had plans to build in Vista citing company policy that forbids employees from discussing deals before they are made final.

Brown said ABA Development is working to build a 151-room Hyatt Place in Roseville, Calif., near the Roseville Convention Center and is seeking to acquire 10 additional sites in key Western markets, such as Northern and Southern California, The Inland Empire, Las Vegas, Phoenix and unspecified mountain resort areas.

By the end of the year, Hyatt Hotels & Resorts is expected to count more than 125 Hyatt Places in the United States.

A hotel in Rancho Cordova is California’s only location, although more sites are scheduled to open in Fremont and Ontario this fall.

A Web site for Hyatt Place refers to the chain as a “select service offering,” generally a term designated for hotels without an on-site restaurant, designed primarily for business travelers. It touts free wireless Internet connections, large rooms equipped with 42-inch TVs and capabilities that allow guests to integrate laptops, DVD and MP3 players with their plasma TVs.

Stephanie Jackel, president of South Vista Communities, said the city informed her of plans to build a hotel in the area although she would not reveal which hotel was named.

Calls to the city’s planning division were not returned Friday.

Jackel said the organization’s board hasn’t yet formed an opinion regarding the new hotel, but said she could foresee it as something the organization would embrace.

“Just as a resident, I would think it would be good to have one there for its proximity to the business park,” she said.

The Vista Business Park directory lists information on more than 650 companies that employ more than 19,000 people.

A growing number of manufacturing, transportation, service, wholesale and construction companies have moved into the area.

Vista received a major transportation boost last year after a quarter-mile stretch of Melrose Drive was completed.

Previously, Melrose ended at Vista’s southern border with Carlsbad. It picked up again in Carlsbad south of Palomar Airport Road.


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