Shea Homes ranked highest in homebuilder customer satisfaction in the San Diego market for the second year in a row, according to J.D. Power and Associates 2007 New-Home Builder Customer Satisfaction Study. No other homebuilder has achieved the highest ranking back-to-back in San Diego.
"A reputation for customer satisfaction becomes more important than ever in today's homebuying environment, when consumers have more choices than ever when they go to purchase a new home," said Paul Barnes, president of Shea Homes San Diego. "The J.D. Power and Associates announcement is a testament to the values held by Shea Homes during all market conditions. The results of the 2007 study are a tribute to the dedicated men and women who are helping new homebuyers realize their dreams."
Shea Homes San Diego has a range of new neighborhoods now selling. Choices range from affordably priced condominiums and town homes to traditional single-family detached homes and magnificent luxury residences. New home neighborhoods are now under way throughout San Diego County, including La Costa, Escondido, Scripps Ranch, Carmel Mountain Ranch, Del Sur and Chula Vista.
The J.D. Power and Associates New-Home Builder Customer Satisfaction Study, now in its 11th year, includes satisfaction ratings for builders in 34 markets. Nine factors drive overall customer satisfaction with home builders (listed in order of importance): builders' warranty/customer service (16 percent); construction manager (15 percent); builder's sales staff (13 percent); home readiness (13 percent); price/value (12 percent); workmanship/materials (10 percent); recreational facilities (8 percent); builder's design center (7 percent); and location (5 percent).
Shea Homes San Diego rated highest in the following factors: warranty/customer service, construction manager, sales staff, home readiness, workmanship/materials and builders design center.
According to J.D. Power and Associates, in times like these, as builders attempt to attract customers and close sales in the midst of tightening credit and weakening demand, differentiation through customer satisfaction, new-home quality, design and mortgage origination become especially important.
The 2007 New-Home Builder Customer Satisfaction Study is based on responses from 50,399 buyers of newly built single-family homes that provided feedback after living in their homes an average of four to 18 months.
Percival is president of Scribe Communications.