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Craig Litchin

Intellectual Technology Inc.: Little company, wide influence

Most of Intellectual Technology Inc.'s business takes place outside the San Diego area and it has less than a dozen local employees, but observers say the Carlsbad company is on the move.

Under Craig Litchin, the firm's president, chief operating officer and principal financial officer, ITI provides solutions for the automated printing and dispensing of motor vehicle forms and license plate decals, such as self-service machines to dispense auto registrations at department of motor vehicle offices.

ITI has been developing solutions for the real-time printing of vehicle registration decals and associated forms for more than a decade. After successful pilot programs in the early 1990s, ITI began implementing its systems with state agencies in 1995. The company aims to streamline applicant processing, creating effective and controlled working environments.

In addition to DMVs, ITI's printing and dispensing systems are used in mailrooms, branch offices, self-service terminals, integrated voice response systems and through the Internet. ITI's systems are designed to dispense variable quantities of decals and forms on which all transaction-specific information is generated simultaneously. Any required data is printed on blank stock at the moment of the transaction, eliminating costly inventory and inventory control. The real-time printing capability is designed to allow for the inclusion of license plate numbers directly on the decals. Bar codes and symbols, such as state seals, may also be printed on the decal.

The company's capabilities include self-service terminals, printers, systems integration, software, training, maintenance and required media like decals and paper. The space is competitive, observers say, and ITI has managed to beat some large contributors.

Ironically, ITI does little business in the area, according to Litchin, and he said he doesn't consider himself influential in the city, but when it comes to North County tech companies, his is one on the rise.

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