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American Heart Association kicks off 'Go Red For Women' campaign

The American Heart Association's San Diego Go Red For Women campaign kicked off Jan. 31, with local landmarks and supporters "Going Red" to raise awareness that heart disease is the No. 1 killer of women in San Diego, and across the country.

The San Diego County Administrative Building, U.S. Grant Hotel, Hotel del Coronado, Alvarado Hospital and La Jolla Spa MD were among San Diego landmarks that went red in support of the campaign.

The U.S. Grant also served as the backdrop for volunteers last week as they held a Go Red For Women rally, waving signs and encouraging San Diegans to show their support on Feb. 1 (National Wear Red Day) in support of the campaign.

While National Wear Red Day serves as a kick-off for the Go Red For Women campaign, it is just one part of the American Heart Association's yearlong Go Red For Women campaign. The campaign is a national call to increase awareness of heart disease and to inspire women to take charge of their heart health and know their numbers (i.e. blood pressure, cholesterol, blood sugar and body mass index).

Go Red For Women Luncheon

The 2008 Go Red For Women Luncheon, nationally sponsored by Macy's and Merck, is Feb. 8 at the Hotel del Coronado. The luncheon is the celebratory event for the American Heart Association's annual Go Red campaign. Themed around sisterhood and inspiration, the luncheon is a life-changing experience that focuses on three areas to support the fight against heart disease in women: heightening awareness of the issue, creating a passionate call-to-action and generating funds to support education and research. The 2007 luncheon raised more than $250,000 for heart disease and stroke research.

Luncheon registration begins at 9 a.m., with the event concluding at 2 p.m. Dr. Elizabeth Barrett-Connor of the University of California, San Diego School of Medicine will deliver the Keynote Presentation. Barrett-Connor is a distinguished professor and chief of the division of epidemiology in the Department of Family and Preventive Medicine. Her research concerns healthy aging with a particular focus on gender differences and women's health. Barrett-Connor is founder and director of the Rancho Bernardo Heart and Chronic Disease Study, begun in 1972, and author of more than 700 publications.

The 2008 luncheon also welcomes Barbara-Lee Edwards of KFMB-CBS 8 as the mistress of ceremonies. Myssie McCann, wife of Chula Vista Councilman John McCann, is the luncheon event chair. The event will also feature three women's "Heart to Heart" educational sessions, sponsored by Cardium Therapeutics (AMEX: CXM), Amylin Pharmaceuticals (Nasdaq: AMLN) and The American Heart Association. Before and after the luncheon, attendees will have access to a health and wellness expo, and health screenings, which include BMI (Body Mass Index), hypertension (blood pressure) and cholesterol.

For more information, contact the American Heart Association at (858) 410-3833.

Dianne York-Goldman chairs Circle of Red

Dianne York-Goldman of La Jolla Spa MD has joined the American Heart Association this year as chairwoman of the Circle of Red movement in San Diego. The Circle of Red is an elite group of men and women across America who have made a personal commitment and financial gift to help find a cure for the leading killer of women.

"I am passionate about fighting heart disease and stroke because this is the No. 1 killer among women. Heart disease is inherited and also prevalent because of our lifestyle. With the knowledge to recognize the symptoms associated with heart disease, we shall be able to positively change the lives of ourselves and others," York-Goldman said.

Get Involved

For more information about the American Heart Association's Go Red For Women campaign, visit www.goredforwomen.org or call 1-888-MY-HEART.

Go Red for Women is sponsored nationally by Macy's (NYSE: M) and Merck (NYSE: MRK). San Diego media sponsors include KFMB CBS 8, The Daily Transcript, 944 Magazine and Radio Latina. Media partners include UltraStar Cinemas, PennySaverUSA, Pomerado Newspaper Group and Televator Inc.

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