Since 2004, the American Heart Association's Go Red For Women has captured the energy, passion and intelligence of women to work collectively to wipe out heart disease, the No. 1 killer of women. Using the simple platform "Love Your Heart," Go Red For Women engages women -- and the men who love them -- to embrace the cause.
The American Heart Association uses all revenues from local and national Go Red For Women activities to support awareness, education, community programs and research focused on heart disease in women.
Go Red funds allow us to help women directly by offering educational programs, advancing women's understanding about their risk for heart disease, and providing tools and motivation to help women reduce their risk to protect their health. For example, the Go Red Heart CheckUp has engaged 680,000 women to date in learning their specific risk of heart disease.
Go Red funds help women indirectly by discovering scientific knowledge about women's heart health and turning our science into materials and tools that health care providers and decision makers can use to help women. Scientific guidelines on women and heart disease are published in the AHA's premier publication, Circulation. And, health care providers receive the most up-to-date primary and secondary prevention strategies and treatments tailored to a woman's individual level of risk.
500,000 women and more every day are working to prevent their risk of heart disease by joining the Go Red movement and accessing life-saving tips, tools and resources available 24 hours a day, seven days a week at www.GoRedForWomen.org or at 1-888-MY-Heart. More than 93 percent of women engaged in Go Red For Women have taken action as a result of joining the movement -- such as eating a healthier diet, exercising regularly or talking with their doctor about their risk.