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BOMA International Conference goes for the 'green' in Denver

Sustainability visionaries to headline June 23 general session

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The Building Owners and Managers Association (BOMA) International, an industry leader in energy efficiency and sustainability, has announced that the BOMA International Conference and The Office Building Show, June 22-24 in Denver, will be "green" this year. An environmentally friendly convention is in keeping with BOMA International's aggressive green agenda, which among numerous initiatives includes the 7-Point Challenge, a groundbreaking energy reduction plan to achieve market transformation in the commercial real estate industry.

A highlight of the conference is the General Session on June 23, featuring an innovative town hall meeting discussion on sustainability called "Market Transformation: Leadership + Operational Excellence=Green ROI." It will be a thought-provoking, in-depth look at how the top leaders in sustainability are setting the bar in reducing energy consumption, implementing green management practices and realizing a positive financial return on their green initiatives now and in the long term.

Panelists include Brenna Walraven, executive managing director of national property management for USAA Real Estate Co. and chairman of BOMA International; Ira Magaziner, chairman of the Clinton Climate Initiative; Rick Fedrizzi, president and CEO of the U.S. Green Building Council; Catherine Greener, vice president of consulting for Saatchi & Saatchi S; and Sally Wilson, global director of environmental strategy for CB Richard Ellis; with veteran broadcast journalist Forrest Sawyer serving as moderator. The program kicks off with Marc Gunther, senior writer at Fortune magazine, who will reveal how Fortune 500 companies are embracing the green movement.

"Adoption and implementation of green practices is one of the most important issues in commercial real estate right now, and one in which BOMA has taken a leadership role," said BOMA's Walraven. "We felt it was an important step in our market transformation strategy to 'walk the talk' and make all aspects of our convention green as well."

Additionally, BOMA International is taking a multifaceted approach to making the logistics of the convention environmentally friendly. Paper waste will be significantly reduced as promotional materials, registration, hotel bookings and handout materials for meetings and education sessions will be available online. Buses and other ground transportation have been eliminated as the hotels and Colorado Convention Center are within walking distance. An extensive recycling program will be in place for all paper, cans, bottles and cardboard. Additionally, much of the food will be produced locally and any excess will be donated to charity.

The overall conference program will focus on the business case for "greening" existing buildings by teaching specific strategies and technologies to reduce energy consumption and implement green management practices that realize a positive return on investment. Designed by leading experts for professionals at all levels of experience, the education program will feature more than 40 sessions organized around five driver issues: achieving sustainability, enhancing asset value, building a high performance team, optimizing technology and exploring new business opportunities.

The Achieving Sustainability educational track will present strategies for implementing green operations. The track offers a diversified curriculum with session topics and case studies that include no- and low-cost operations practices, green certification, retrofitting existing buildings, as well as sustainability in a mixed-use environment.

Green programming and resources will also be prominently featured at The Office Building Show. Back by popular demand, the Green Pavilion and Energy Star Showcase will highlight ways for property professionals to increase energy efficiency and save money and features top suppliers of green and energy-efficient solutions.

For more information on the BOMA International Conference and The Office Building Show, visit www.bomaconvention.org.

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