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It's all about 'Trust' - performance you can trust

The landscape of the financial services industry changes daily as fallout from toxic subprime mortgages and the unprecedented credit crisis continue to wreak havoc on many of our nation's financial institutions. More than ever before, consumers and businesses alike need a bank they can trust. A bank they can trust to safeguard their deposits and trust to invest their capital wisely.

That's why so many of San Diego's top business leaders have turned to San Diego Trust Bank to help them navigate through these uncertain economic times. Knowing that their bank is solid and has the liquidity and capital to meet their needs is of paramount importance to their continued success. From inception, management has positioned San Diego Trust Bank to succeed in a variety of economic environments, and as a result the company continues to prosper, irrespective of the turmoil gripping our markets today.

"Our clients trust us to perform -- through good times and bad. It's that simple," said Michael Perry, chairman, president and CEO. "They count on us to be there and to help them manage through these challenging economic times."

"Our strong capital position, consistent earnings and excess liquidity allow us to step up when others cannot."

San Diego Trust Bank opened its doors five years ago following the most successful initial public offering of any bank in San Diego's history and has never looked back. Today, the bank reports assets in excess of $100 million, not a single past due loan and has recorded 16 consecutive quarters of profitability -- a feat only a handful of banks across the nation can match. The bank's capital levels significantly exceed the requirement to be considered "well-capitalized" by regulatory definition, and the company's liquidity is nearly twice that of its peer group, according to FDIC data.

San Diego Trust Bank's consistently strong performance did not happen by accident or sheer luck -- it is a direct reflection of the disciplined and focused approach that has been followed since day one. For instance, San Diego Trust has never engaged in the permanent residential mortgage market and holds no subprime securities in its portfolio, and therefore has not been impacted directly by the unrelenting turmoil in that market.

"Our focused and conservative approach on establishing quality relationships with the 'best of San Diego' has not only translated to exceptional performance on the earnings front, but has resulted in a sound loan portfolio that continues to perform exceptionally well during these difficult times," Perry said. "We remain true to our original strategic plan and thank our loyal shareholders, valued clients and the wonderful people of San Diego who have contributed so immensely to our success."

Submitted by San Diego Trust Bank

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