The best in sales and marketing achievements by Southern California homebuilders were celebrated recently in Anaheim, and Atrium at EastLake Vistas by Davidson Communities was awarded Best Interior Merchandising of a Model Home.
Building new homes in San Diego since 1978, Davidson Communities won top honors for Atrium's Plan 2 model home in the city of Chula Vista. Design Lines Interiors of San Diego shared the award for its Palm Beach-inspired merchandising.
The SoCal Awards program was presented this year by the sales and marketing councils of three Southern California Building Industry Associations -- Los Angeles/Ventura, Inland Empire and Southern California. The event was attended by more than 500 industry professionals.
Encompassing all facets of new-home marketing and merchandising, the competition attracted more than 300 entries in categories that include: product design, model complex landscaping, interior merchandising, sales office design, logo design, graphics, brochures, signage, advertisements, overall ad campaigns, special or limited time sales promotions and Web sites.
According to Design Line Interiors President Dawn Davidson, Atrium's Plan 2 model home showcased a "Villa de Moderne" theme, "a look of streamlined sophistication, boasting great appeal to the affluent buyer." The entry explains further: "A breathtaking, detailed floor of rich wood inlaid with marble makes a memorable statement upon stepping into this home. Dark furniture with clean, graceful lines and mirrored accents portray a glamorous lifestyle. The bedrooms are stylish, with luxurious tonal fabrics, creating an effect that is richly layered and elegant. This home evokes the feeling of success and appreciation for the finer things in life."
Now sold out, Atrium at EastLake Vistas features estate-like residences ranging from 3,750 to 4,281 square feet and with four to five bedrooms, 4.5 baths and up to three-car garages. The spacious homes showcase some of the most unique architecture and upscale interior amenities available in South County.
Headquartered in Del Mar, Davidson is currently building new homes in Del Sur and La Costa Greens.
Percival is owner of Scribe Communications.