Recently, a young San Diegan was selected by Forbes magazine as one of nine All-Star Student Entrepreneurs, setting up a feature of the recent San Diego State University graduate in the magazine’s online and print editions in August.
That young man was Kevin Gelfand, a 22-year-old member of The Entrepreneurs’ Organization San Diego Chapter and the co-founder of Shake Smart, which opened a new location in downtown San Diego to complement the business’ original protein shake kiosk on the SDSU campus.
A member of the Entrepreneurs' Organization's Accelerator program, which aims to assist young business owners in acheiving annual revenues of $1 million, Gelfand expressed humility in a statement following the announcement from Forbes.
“I’m sincerely grateful to Forbes for this special recognition and feel honored to be included alongside wonderful student entrepreneurs from diverse businesses,” Gelfand said.
He was selected by Forbes following a nationwide search for college students launching their own businesses. Gelfand's venture dates back to 2010, when after realizing during that summer that he dreaded the taste of his usual post-workout protein shake, he and Shake Smart co-founder Martin Reiman launched the business on campus while Gelfand was still enrolled in classes at SDSU.
The company’s downtown location opened in the spring of 2012, just outside the 24-Hour Fitness gym at Westfield Horton Plaza.
Together, Gelfand and Reiman crafted 60 different protein shake blends in the lead-up to opening shop, with the taste-testing services of 20 friends helping them settle on 15 flavors, including Chocolate Frosty and Perfect Ten, which incorporates blueberries, bananas, peanut butter and vanilla protein powder.
For the year, Gelfand estimates Shake Smart’s sales to surpass $420,000 between the two locations.