• News
  • SAN DIEGO
  • Technology

WhatRunsWhere targets small biz

Related Special Reports

WhatRunsWhere launched a new service that tracks ads across the Google Display Network, allowing smaller businesses to create and place ads across thousands of websites worldwide.

The year-old company based in San Diego enables advertisers and ad agencies to track competitors’ online and mobile ad campaigns.

The new service, called WhatRunsWhere Ad Vantage, is being offered at an introductory price of $20 per month, or $200 annually.

“With WhatRunsWhere Ad Vantage, anyone involved in online marketing can now – at the lowest cost ever -- easily see which of their competitors are running display ads via the Google network, and pinpoint exactly which individual ads are running in a large variety of countries across the globe,” said Mike Cojanu, CEO of WhatRunsWhere.

By dissecting competitors' use of Google display advertising both locally and at the previously hidden international level, users can reduce risk and gain higher ROI for their own campaigns, said the company.

The service visits thousands of websites across the Internet, collecting data about the advertisements running on them, and then turning that raw data into actionable information that is easy for users to digest and understand -- so that they can improve their own ad campaigns.

Leave Your Comment

Comments are moderated by SDDT, in accordance with the SDDT Comment Policy, and may not appear on this commentary until they have been reviewed and deemed appropriate for posting. Also, due to the volume of comments we receive, not all comments will be posted.

SDDT Comment Policy: SDDT encourages you to add a comment to this discussion. You may not post any unlawful, threatening, defamatory, obscene, pornographic or other material that would violate the law. All comments should be relevant to the topic and remain respectful of other authors and commenters. You are solely responsible for your own comments, the consequences of posting those comments, and the consequences of any reliance by you on the comments of others. By submitting your comment, you hereby give SDDT the right, but not the obligation, to post, air, edit, exhibit, telecast, cablecast, webcast, re-use, publish, reproduce, use, license, print, distribute or otherwise use your comment(s) and accompanying personal identifying and other information you provide via all forms of media now known or hereafter devised, worldwide, in perpetuity. SDDT Privacy Statement.

User Response
0 UserComments

Leave Your Comment

Comments are moderated by SDDT, in accordance with the SDDT Comment Policy, and may not appear on this commentary until they have been reviewed and deemed appropriate for posting. Also, due to the volume of comments we receive, not all comments will be posted.

SDDT Comment Policy: SDDT encourages you to add a comment to this discussion. You may not post any unlawful, threatening, defamatory, obscene, pornographic or other material that would violate the law. All comments should be relevant to the topic and remain respectful of other authors and commenters. You are solely responsible for your own comments, the consequences of posting those comments, and the consequences of any reliance by you on the comments of others. By submitting your comment, you hereby give SDDT the right, but not the obligation, to post, air, edit, exhibit, telecast, cablecast, webcast, re-use, publish, reproduce, use, license, print, distribute or otherwise use your comment(s) and accompanying personal identifying and other information you provide via all forms of media now known or hereafter devised, worldwide, in perpetuity. SDDT Privacy Statement.