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WhatRunsWhere targets small biz

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WhatRunsWhere launched a new service that tracks ads across the Google Display Network, allowing smaller businesses to create and place ads across thousands of websites worldwide.

The year-old company based in San Diego enables advertisers and ad agencies to track competitors’ online and mobile ad campaigns.

The new service, called WhatRunsWhere Ad Vantage, is being offered at an introductory price of $20 per month, or $200 annually.

“With WhatRunsWhere Ad Vantage, anyone involved in online marketing can now – at the lowest cost ever -- easily see which of their competitors are running display ads via the Google network, and pinpoint exactly which individual ads are running in a large variety of countries across the globe,” said Mike Cojanu, CEO of WhatRunsWhere.

By dissecting competitors' use of Google display advertising both locally and at the previously hidden international level, users can reduce risk and gain higher ROI for their own campaigns, said the company.

The service visits thousands of websites across the Internet, collecting data about the advertisements running on them, and then turning that raw data into actionable information that is easy for users to digest and understand -- so that they can improve their own ad campaigns.

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