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New year brings new start-ups to TVE2

Year 2013 is well under way and exciting new things have been happening at the Temecula Valley Entrepreneur's Exchange. TVE2 is the City of Temecula's Business Incubator and Regional Resource Center. The goal of TVE2 is to foster business growth and economic vitality for entrepreneurs and innovative early stage companies, by providing access to technology and high quality resources, and leveraging a strong network of community partners.

TVE2 is proud to announce the addition of two new client companies, Baby Junk and Promethean Dynamics. Baby Junk is a location based e-Commerce marketplace to buy, sell, and trade gently used baby and children's items. Baby Junk recently launched their site in the Temecula community -- check them out at www.BabyJunk.com. Promethean Dynamics is the intellectual property, research, development, and commercialization arm of Promethean Biofuels. Promethean Dynamics is in the early stages of business development but stay tuned for great things to come from them.

TVE2's first client companies, NZN Labs Inc. and Anywhere Science Inc. are also thriving. NZN Labs, Inc. develops wearable technology products and apps that promote a fun and active lifestyle. Their first product, LIT, is an activity tracker optimized for action. LIT's sensor family analyzes movements, measuring duration and intensity while tracking jumps, rotations, turns, G-force, airtime, and other dynamic metrics. LIT captures and contextualizes movements unique to action sports like surfing, skateboarding, snowboarding and motocross, while also recording everyday physical exertion. LIT is modular, rugged, waterproof, and always on. LIT wirelessly syncs with smartphones or tablets, using Bluetooth LE to load activity and action into the app, which allows users to share data with the world. Users earn base points throughout their day for physical activity and receive bonus points for ‘extreme' action. These digital experiences also provide the platform for real-life gamification including one-on-one challenges, live leaderboards, impromptu competitions and more. For more information about NZN Labs, check out their website at www.NZNlabs.com.

Anywhere Science Inc. is developing distributed mobile testing and analysis systems aimed at improving human health and wellbeing. Anywhere Science's LabStrip system is designed to transform smartphones, such as the iPhone, into personalized mobile laboratories. LabStrip leverages the built-in capabilities of today's smartphones, augmenting them in a way that is both powerful and affordable. LabStrip makes use of the smartphone's built-in camera sensor and flash to give repeatable image data that their proprietary software converts to actionable scientific measurements. Their system combines a wide range of measurement options important to medical diagnoses, water quality assessments, and food integrity testing. The decision-making elements are designed into Anywhere Science Cloud, the company's internet-based service platform, translates measurements into actions. For more information about Anywhere Science and LabStrip, visit their website at www.labstrip.com.

The Temecula Valley Entrepreneur's Exchange opened in November 2012, as an economic development effort of the City of Temecula. Temecula officials hope to foster entrepreneurship and innovation in the community, and provide resources necessary to support the local start-up community. Focusing on the exceptional quality of life in Temecula, the City supports business retention, expansion and attraction with a focus on the local community. For more information on the Temecula Valley Entrepreneur's Exchange, visit www.tve2.org or call 951-506-5180.

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Submitted by Temecula Valley Entrepreneur's Exchange

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