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Go Red For Women campaign fueled by community support

The American Heart Association’s 2011 Go Red For Women campaign kicked off in Feb., highlighted by a number of San Diego landmarks “going red” to raise awareness. Among local landmarks illuminated red were the U.S. Grant Hotel, Westfield Horton Plaza, Marketplace at Westfield UTC, Hotel Del Coronado, UC San Diego Sulpizio Cardiovascular Center and the San Diego County Administration Building. Some of these locations agreed to Go Red for the entire month, thus extending the initial buzz into March.

The highlight was the National Wear Red Day kick-off rally downtown, on Broadway in front of the U.S. Grant Hotel and Westfield Horton Plaza, on Feb. 3. More than 50 volunteers, complete with homemade signs and materials, showed up to voice their support and encourage women to make it their mission to be heart healthy. The event received significant media coverage and helped set the stage for National Wear Red Day on Feb. 4.

A majority of San Diegans that turned on the TV the morning of Feb. 4 were greeted by local news anchors wearing red in support of the campaign and encouraging their viewers to do the same.

In fact, support from San Diego media has been a key factor in raising public awareness about the campaign. San Diego’s Go Red For Women campaign is generously supported by some of San Diego’s leading media outlets, including KFMB-CBS 8, The Daily Transcript, DiscoverSD, 944, Radio Latina, El Latino, Telemundo XHAS-33 and Univision KBNT-17. This broad support allows the campaign to reach nearly every household in San Diego County, raising awareness and encouraging conversations at home and work about women’s heart health.

The climax of San Diego’s Go Red For Women campaign is the Go Red For Women Luncheon, presented by the UC San Diego Sulpizio Cardiovascular Center. The Luncheon, held today at the Hotel del Coronado, is sold-out. According to Lisa Murphy, administrator of the UC San Diego Sulpizio Cardiovascular Center and chair of the American Heart Association’s 2011 Go Red For Women Luncheon, approximately 520 people are expected at the event. Organizers are optimistic that they will exceed their $300,000 fundraising goal.

UCSD's Sulpizio Cardiovascular Center was one of several local landmark buildings illuminated in red in honor of this year's Go Red For Women campaign

“Go Red For Women is fueled by volunteers and support from the community,” Murphy said. “The kick-off event, media sponsorships, event sponsorships – they are all driven by volunteers who believe in the Go Red For Women cause. And they are making a difference.”

Additional local sponsors include Anthem Blue Cross, SDG&E, Sony, Union Bank, Barona Band of Mission Indians, and Westfield UTC.

Planning is already underway for San Diego’s 2012 Go Red For Women campaign and Luncheon. For more information or to get involved, call 858-410-3850.

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