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HCCSD, HFMA co-host panel discussion on health care pricing

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San Diego County Supervisor Dave Roberts, health policy adviser to two presidents, joins fellow health care experts at a special forum on health care pricing and value-based purchasing, Thursday, Oct. 24, at AMN Healthcare in San Diego.

Co-hosted by Health Care Communicators of San Diego and the San Diego and Imperial Counties chapter of the Healthcare Financial Management Association, "It's a Payer's World" will afford HCC and HFMA members and guests fresh perspectives on the health care pricing debate and the challenges posed by the shift to value-based purchasing, and encourage collaborative strategies.

"This 'Commoncents Communications' forum represents the first time we've opened lines of communications with HFMA on these issues," said HCC President Bobette Brown. "We're so busy responding to media inquiries, promoting existing service lines and 'putting heads in beds,' that it's hard to make time to create communications strategies that will align all our stakeholders around these challenges." Brown works in marketing and public relations at Palomar Health in San Diego.

"Close collaboration between the communications and finance functions at healthcare organizations is critical to delivering clear, common-sense information to patients, families, communities and the media about the role of financial practices in the patient care process," said HFMA Vice President Robert Fromberg, who will fly in from Chicago to moderate the expert panel.

"Ultimately, clear communication on these issues is critical in creating community confidence and a positive experience for patients," said Fromberg, editor-in-chief of HFMA's Healthcare Financial Management journal and a former communications executive at the Healthcare Information and Management Systems Society (HIMSS).

Health care executive, educator, thought leader and consultant John M. (Jay) Shiver, MHA, LFACHE, FAAMA, will fly in from Washington to keynote.

"As public and private payers continue to create and expand upon programs that realign provider financial incentives, health care organizations are finding it's no longer business as usual," Shiver said. "Medicare penalties for readmissions are just a summer shower compared to the tsunami of population health incentives coming. It's critical that everyone in the organization understand the key measures, know what's at risk, collaborate on strategies to deal with these challenges and be committed to executing on these strategies. Communication is key yet often organizations simply don't foster appropriate dialogue."

"We're looking forward to learning a thing or two about communications from HCC as we share information about the current economics of health care," added HFMA Program Chair Aaron McDaniel, director of patient access services at El Centro Regional Medical Center.

Panelists include:

* Nancy Goglin, Principal, MedCom -- Goglin has held marketing and communications positions at Sharp HealthCare, Amylin Pharmaceuticals, Premier and Pyxis (Cardinal Health).

* Martha Ann "Marty" Knutson, Attorney and Counselor-at-law -- Knutson was corporate compliance officer at Palomar Health, and VP and chief compliance officer at Stamford Hospital.

* Gayle Sandhu, FACHE, Corporate Senior Director for Quality Assurance, Scripps Health (San Diego) -- Sandhu serves on the board of the California Hospital Patient Safety Organization (CalHIPSO).

* James Uli, MHA, Chief Financial Officer, Loma Linda Medical Center-Murrieta -- Uli has a background in decision support and reimbursement, and was a stockbroker at Merrill Lynch.

Cliick here to register (Special discounts for HCC/HFMA/HIMSS/SOHL members and students).

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