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Local law firm adds twist to national program

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Each year in April, across the country various companies participate in "Take Our Daughters and Sons to Work Day" which falls on April 24. This year, international law firm, Morrison & Foerster, which also has an office in San Diego will do something a bit extra for the young ones. The kids will spend their "Take Our Daughters and Sons to Work Day" creating a TV commercial for the firm's new CleanTech practice -- which is dedicated to representing clients that are bringing innovative and sustainable products, services, and processes to the marketplace. In addition, the children will eat breakfast and lunch, tour the office, interview attorneys about what should be in their commercial and create storyboards and thereafter present them in the board room. At the end of their hard working day, they'll be rewarded with ice cream.

Simcha welcomes VP

Simcha San Diego Kosher Catering, a gourmet kosher catering company in San Diego, has promoted Sheila Lebovitz to vice president. In her new role, Lebovitz will guide all matters of cuisine, preparation and community outreach for the company.

After moving to San Diego in 1985, Lebovitz opened her own kosher restaurant, A Spoon Full of Sugar, which later became Sheila's Café and Bakery. Prior to her local arrival, she and her husband owned 34 Lemmy's Red Hot's, Sluggo's Chicago Sport Restaurants and Sammy's. In addition, Lebovitz, along with 10 others, started Taste of Chicago in 1980. She was also the first to build modular food facilities for the military and she became the first female president of the food division at the National Security and Industrial Association.

Newcastle Brown Ale recently partnered with local ad agency, VitroRobertson, to launch a national advertising campaign which they hope will take the brand to the next level by building brand understanding and strengthening top-of-mind brand awareness.

The campaign will focus on outdoor media with a range of various vehicles such as billboards, street kiosks, wallscapes and more.

Vitro is an ad agency with offices in San Diego and Atlanta.

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