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Business experts help local owners reach success

Using today’s multitude of social media and Internet service outlets to gain, retain and track the progress of a business can be a nightmare for the beginning entrepreneur. With an all-star cast of experienced business owners and social media experts, the San Diego and Imperial Small Business Development Centers’ GrowBiz and Small Business Awards Luncheon is bringing this valuable information to local businesses.

The SBDC GrowBiz Conference and Small Business Awards Luncheon will be held on Aug. 17, from 8 a.m. to 1:30 p.m., at the Doubletree Hotel in Mission Valley, 7450 Hazard Center Drive.

After morning workshops, the SBA Awards Luncheon will celebrate the successes of small businesses in the region. Participants will get a sneak preview at free new resources provided by a partnership between the SBDC Network and Jimdo, and an introduction the “Secrets to Growth,” by keynote speaker, best-selling author and nationally syndicated small business columnist Rhonda Abrams.

Focusing on four primary objectives — branding, sales, profit and growing a business — experts in their fields bring years of skills and practices that every small business needs to know to effectively turn a budding business into a profit-making, customer retaining organization.

Establishing clients, growing sales, expanding a business and making a profit with the latest in technology tools are discussions of the day to pick and choose from and tailored to a business’ needs, regardless of size.

Branding is all in the name. Learn how to use social media outlets, mobile apps as everyday tools to bring a business and its services provided to the forefront from Chris Murch, president of Captain Email. Understand the power of video production, broadcasting and marketing strategies by BizVid Communications Vice President Caz Taylor. Social media strategist Jenn Barber of Site Lab Interactive is considered an expert at converging business with all of today’s social media tools, and brings her knowledge of integrating social media marketing and much more. Abrams will be covering her new book on the Internet’s latest cost-effective cloud network, discussing her newest book for entrepreneurs, “Bringing the Cloud Down to Earth.”

Sales can make or break a company, and the skills and practices required to gain customers and keep them coming back for more is every business' dream, and in many cases its hardest challenge.

Beginning in the music industry, Dave Sabon’s expertise lies in selling and personal interaction skills. In his pursuit of continually honing his sales abilities, he embraced the reality of rejection, kept making the cold calls and learned that the discipline and continuity of hard work pays off. Learn how to make a website with ease with the help of Jimdo and Brent Gummow. With easy designs and one-click simplicity, a business can have an operating website promoting a product or service in no time at all.

Growing profit will help business owners develop the tools and practices that will help grow the business and profits. A panel of successful business owners will collaborate to show that synergies sell. Learn supercharged money management tools to help manage cash flow, expenditures, track customers, sales and the many new technology tools that will help bring success.

Expanding a business with industry trends, Darnell Holloway, manager of local business outreach for Yelp (NYSE: YELP) hosts informational sessions with local business owners across the country. His goal is to educate businesses in the best practices for navigating the world of online reviews. Hosting webinars about Yelp’s free online tools, and writer for Yelp’s Blog for Business Owners, Holloway will expand the business mind to reach further than next door and look at new market opportunities to make a business grow.

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