Anametrix, the first cloud-based, real-time marketing analytics platform, said analytics and social business luminaries Jay Baer, Huw Griffiths and Jim Sterne have joined Eric Otterson on the Anametrix advisory board.
As San Diego-based Anametrix continues to establish itself among Global 2000 B2C retailers, media companies and digital agencies, the advisory board will offer strategic insight and guidance.
Jay Baer is founder of social media and content consultancy Convince & Convert and a marketing keynote speaker and author.
Huw Griffiths is a 20-year veteran in advanced analytics research and global chief performance officer at Universal McCann.
Jim Sterne is founder of the eMetrics Summit and Digital Analytics Association.
“The future isn’t big data. The future is big understanding," said Baer. "By seamlessly integrating data from disparate sources, Anametrix turns information into insights. You need to see the forest, not just the trees, and Anametrix makes that happen."