Fresh out of college, Kim Reed Perell entered the tech industry in 1999, just before the tech bubble burst. Unemployed before her career really began, Perell learned not to believe the hype prevalent in the tech industry, and instead to focus on the actual financial health of an organization and its bottom line.
Today, Perell is the CEO of Adconion Direct, a cross-channel digital advertising company with a platform that spans display, video, mobile, email and social media. The organization also provides online marketing solutions.
Prior to her current position, Perell founded Frontline Direct, a performance-based marketing company that Adconion Media Group acquired in 2008. The current company, Adconion Direct, was formed in 2011. Among the company’s products is In-View, which guarantees that advertisers will pay only for impressions that are validated as viewable.
Early in her career, Perell saw the potential for advertisers to improve their efforts by harnessing technology. She says that technology has changed not only the way people consume information, but also the way advertisers and marketers act and react. Adconion Direct has embraced this rapid rate of change and innovation, investing in proprietary technology, people, and infrastructure, and the company has reaped rewards because of it.
The organization has expanded across new platforms, created new products, and invested in cross-channel marketing capabilities. Specifically, Adconion Direct has become a leader in marketing on social media, video, and mobile platforms in addition to the legacy display and email platforms.
Perell says advertisers have to run campaigns on multiple platforms -- and do so at scale -- for their message to get through the crowded marketplace of online advertising. She adds that digital media and technology are incredibly competitive industries, with tremendous demand and many suppliers, but that Adconion Direct stands out because of its innovative approaches.
Her stated goal for the company is to become a global leader in digital media.