Relive part of public relations history and catch a glimpse of its future in this Daily Transcript special feature as Nuffer, Smith, Tucker celebrates its 30th anniversary.
In the beginning, we were two employees in a small office. Thirty years later there are 30, the firm operates from the entire top floor of the Washington Mutual building in downtown San Diego and we have added the "largest" to the "oldest" as descriptive adjectives of the firm.
In 1974, the birth-year of NST, Web historians tell us the term "the Internet" was first coined in a technical paper.
1974. Hank Aaron ties Babe Ruth's home-run record. "Joker" by the Steve Miller Band peaks at No. 1. Ray Kroc, McDonald's CEO, buys the San Diego Padres for $12 million. First-class postage is raised to 10 cents. Nuffer, Smith, Tucker public relations is founded.
Strategic, influential, passionate ... These are the three terms opinion leaders use most often when asked their perception of Nuffer, Smith, Tucker, according to a survey we commissioned as part of our own company strategic planning.
The addition of design and graphic elements to any communication campaign used to be thought of as icing on the cake -- nice, but not a necessity. Today, however, that philosophy has changed. A branding, advertising or public relations campaign is no longer complete until the design and graphic elements have been incorporated.
"Globalization is a fact of life, and as manufacturing, technology, agriculture and other businesses continue to move into other, and often multiple countries, the service providers of these businesses must also be equipped to 'go global,'" said Bill Trumpfheller, president of Nuffer, Smith, Tucker.
Just as each society has its own values, beliefs and norms, each workplace possesses a unique social system, ways of behavior or "office culture" that defines an organization.
A community is only as strong as its weakest link. Our city is only as great as its people and the collective passion we possess for making San Diego a better place to live for each member of our community.
David Nuffer and Robert Smith not only watched public relations grow and mature during the 30 years since they co-founded Nuffer, Smith & Associates -- they led the change. Adding Kerry Tucker to the team accelerated change.