This special feature explores the communities that make up Southeastern San Diego. Learn about the revitalization efforts under way and why businesses and families are calling this region home.

  • Imperial Marketplace

    In the fall of 1998, Pacific Development Partners, LLC, was asked to consider development of a vacant 40-acre site located on Imperial Avenue immediately west of Interstate 805. Our initial reaction was wow... 40 contiguous acres of land, 780 feet from a major interstate and less than five miles east of what would later be Petco Park. What developer in his/her right mind would decline an opportunity to develop a site located in the center of urban San Diego? Once we actually saw the site we clearly understood why the Southeastern Economic Development Corporation (SEDC) called this one of the passed-over sites with great potential — with an emphasis on potential.

  • Lincoln High School

    It’s out with the old and in with the new. In fall 2007, the Hornets will have a new home because the old Lincoln High School is being replaced with a new state-of-the-art Lincoln High School Educational Complex.

  • The San Diego Community College District Expands to Meet Community Needs

    Fifty years ago, the American Dream and the San Diego Dream were similar. A high school diploma was the entry requirement for the workplace. Jobs in manufacturing abounded, and most people lived out their work years with a single employer. These variables enabled one to buy a house and a car and become part of the growing middle class.

  • Costco

    A proud part of the southeastern business community for almost two decades, Costco opened in the Gateway Center East Business Park (originally as Price Club) in August 1989. With the opening of Price Club, the community saw an opportunity for area youth to be employed. Price Club responded to the community’s request for training opportunities for area young people by creating the San Diego College of Retail, a training program targeting local youth between the ages of 18 and 25 interested in a career in retail. The college existed in Gateway until Price Company merged with Costco. Costco opened in 1993 and the college relocated to the campus of San Diego City College.

  • Pacific Scene Homes

    A field of thigh-high grass and weeds inhabited the property where Southcrest Park Estates I&II now stand. The tall grass and weeds are gone, and so are the old mattresses, the trash collecting at the drainage pipes and those who gathered to conduct unofficial business. The 66-acre property — also known as the 252 Corridor — is the abandoned freeway right-of-way originally acquired by CALTRANS as a connector for Interstates 5 and 805.

  • SEDC celebrates 25 years of redevelopment

    The Southeastern Economic Development Corp. (SEDC) is celebrating its 25th anniversary commemorating 25 years of Redevelopment. As part of the city of San Diego’s Redevelopment Agency, SEDC was created in 1981 by the San Diego City Council to undertake all redevelopment activities occurring in the 7.2-square-mile area immediately adjacent to downtown San Diego. Its area of influence is bound by Highway 94 to the north, Interstate 5 to the west and south and 69th Street to the east. SEDC’s area of influence includes the Central Imperial, Gateway Center West, Mount Hope and Southcrest Redevelopment Project areas and the Dells/Imperial Study area.


    Twenty-five years ago, the San Diego Trolley began service with 11,000 daily riders boarding at 18 stations and traveling along a 16-mile line between downtown and the international border. The rail system has expanded over the years and has grown to a 53.5 mile system, with three lines, 53 stations and carrying an average of 100,000 riders a day.