Read about the exciting progress, future development, business leadership and revitalization efforts taking place in the South County.

  • U.S. Open Sandcastle Competition hits beaches Aug. 7-8

    A classic event in classic southern California is returning for its 30th year in Imperial Beach. The U.S. Open Sandcastle Competition digs its heels into the sand as the largest sandcastle-building competition in the United States as it returns Aug. 7 and 8.

  • U.S. Open Sandcastle Competition hits beaches Aug. 7-8

    A classic event in classic southern California is returning for its 30th year in Imperial Beach. The U.S. Open Sandcastle Competition digs its heels into the sand as the largest sandcastle-building competition in the United States as it returns Aug. 7 and 8.

  • Imperial Beach moves forward on redevelopment projects

    The city of Imperial Beach has some exciting redevelopment projects in its pipeline that promise to give a long-time economic boost to the city. Plans to transform Imperial Beach’s oceanfront and expand its tourism potential have been set in motion with the city’s approval of an agreement with Pacifica Cos., the owner of the Seacoast Inn, an older three-story hotel at 800 Seacoast Drive. The now vacant, existing structure will be demolished to make way for a new four-story, 78-room hotel on the same location.

  • Bayfront Master Plan takes one step forward

    The Chula Vista bayfront could look dramatically different over the next 10 years, as the city’s master plan to redevelop the area moves past local jurisdiction and onto state agencies.

  • Bayfront Business Expo highlights local firms, economic opportunities

    The National City Chamber of Commerce is hosting this year’s Bayfront Business Expo today at 11 a.m. at 740 Marina Drive. The Expo is an opportunity for business owners and the general public to network and gain valuable resources regarding economic opportunities within National City, throughout San Diego County and California. The chamber makes the Expo available to the public free of charge, and provides live entertainment on the patio of Buster’s Beach House.

  • National City, National City Chamber awarded for smoke-free strides

    The National City Chamber of Commerce and National City received a joint recognition by the California Clean Air Project (CCAP) for creating smoke-free environments within the business community. CCAP is a nonprofit organization committed to air quality and helps to promote innovative, market-based solutions to major climate, air quality and energy problems that balance both environmental and economic interests.

  • Southwestern College unveils plans for largest new development since campus construction

    Southwestern College has unveiled plans for the largest new development since the college’s original construction in 1961. The project will include classroom space and a state-of-the-art bookstore, creating a new center of activity for the college, and a modern community and civic center for Chula Vista.

  • Paradise Valley Hospital: Caring for South Bay residents for 106 years

    Paradise Valley Hospital’s dedication to whole person wellness through healthy living is evident in the variety of complimentary or low-cost health education classes we provide to the community. Nutrition counseling, smoking cessation classes, weight and stress management classes, and health screenings are just a few of our many offerings. The hospital also offers school partnership programs, which provide tutorial assistance and encouragement to local students, and many other programs and services designed to meet the needs of the surrounding community. Even at the mature age of 106, we are progressive in our approach to health care.

  • Mile of Cars offers something for everyone

    More than 50 years old, the National City Mile of Cars is the San Diego’s largest auto mall. The Mile of Cars is a mile-long stretch down National City Boulevard. The Mile is made up of nine dealerships with more than 18 makes and models.

  • New Veteran’s Park youth soccer field features new artificial grass, improved playing surface

    Soccer is one of the world’s most popular sports, and now players in Imperial Beach can enjoy the game on a new and improved field. The renovated Veteran’s Park youth soccer field, where artificial turf and an improved playing surface are among the enhancements, officially opened March 19. The youth soccer field is located next to the Boys & Girls Club on Encina Avenue.

  • City leading example of voluntary water conservation efforts

    A project under way at Imperial Beach City Hall is a leading example of how to create a landscape that requires little to no supplemental irrigation. The method, called xeriscaping, uses drought-tolerant native plants and proper bed design to take advantage of rainfall and minimize the use of irrigation. The project was designed by Parterre Landscape Architecture and the site preparation was done by the city’s Public Works Department employees. The landscape planting, irrigation installation and rock and decomposed granite mulch application is being done by Boy Scouts of America Eagle Scout candidates as their community service Eagle Project.

  • Google recognizes Chula Vista recreation program, center

    The Parkway Community Center and Walk Chula Vista, part of the city of Chula Vista Recreation

  • Chula Vista chosen for Cities of Service Leadership grant

    The city of Chula Vista received one of 10 coveted Cities of Service Leadership Grants from the

  • Retail in South Bay looking healthy, but industrial market still ailing

    While sales and leasing activity in the South Bay is a far cry from what it was three years ago, it is showing some signs of life.

  • Report: Industrial permits way down in 2010

    With large pockets of vacant space, industrial permit activity is nonexistent, commercial remains sluggish, but tenant improvement work remains active.

  • Chula Vista bans PLAs

    Chula Vista residents voted to ban project labor agreements on city funded construction projects in Tuesday's primary election.

  • Prop. X work about to start

    Construction work to modernize 12 schools in the South Bay Union School District begins this week thanks to Proposition X, a $59.4 million bond measure passed by voters in November 2008.

  • Southwestern College releases plans for expansion

    In what Southwestern College officials are calling the largest new project since its opening, the community college has released expansion plans.

  • EPA grants directed to improve National City life

    National City has received $1 million to clean up hazardous waste sites, also known as brownfields, under the U.S. Environmental Protection Agency's environmental justice program.

  • South Bay to build county’s first LEED platinum school

    One of the greenest and most sustainable education facilities in San Diego is creeping closer to reality, as the construction process moves forward for a new LEED campus in the South Bay.

South County Lifestyles

Roundtables

Profiles

  • Association executive director drives business to Mile of Cars

    California, perpetuated by a youthful generation’s enthusiasm for cars, was at the center of the new car culture in the 1950s. During that time, thriving dealerships along National Avenue (now National City Boulevard) formed the National City Mile of Cars. Over the years it grew into one of the most successful new car dealer associations in the country. For the past 15 years, Weldon Donaldson has shaped the “Mile” brand, making sure it is represented in the best possible light through advertising and marketing.

Archived Reports

South County Lifestyles - 2011

Find out what's going on in South County.

South County Lifestyles - 2009

Find out more about the amenities, future development and revitalization efforts in South County, with a special focus on National City.

South County Lifestyles - 2008

This special series of reports highlights the progress, future development, business leadership and revitalization efforts taking place in South County.

South County Lifestyles - 2007

Find out what's going on in South County, from real estate development and business leadership to revitalization efforts and education.