Much Anticipated La Vida Real to Offer Unsurpassed Resort-Style Living on an Annual Lease Basis

La Vida Real -the latest and most eagerly anticipated resort-style senior housing community by San Diego-based Senior Resource Group (SRG) -will offer residents a range of independent living and assisted living housing options on an annual lease basis, without up-front entrance or endowment fees.

Scheduled to be completed by mid-summer, the $40 million, 325-unit congregate living community is the largest of its kind to be built in San Diego in more than 15 years. It represents a new generation of luxuriously designed and appointed retirement communities with services and amenities that enhance, rather than diminish, residents' independence.

"Today's seniors and their families are very discriminating when it comes to retirement housing," said Michael Grust, SRG's president. "Based in San Diego for more than 15 years, we at SRG understand the unique heritage, tastes and preferences of the local community, and we've designed La Vida Real with this understanding in mind. Unlike competitors based thousands of miles away, we have a strong vested interest in the local community."

La Vida Real will be the flagship of SRG's owned and operated senior housing communities, which serve thousands of residents throughout the western states. SRG's first senior housing community, La Vida Del Mar in Solana Beach, was named "one of the very finest retirement communities in the nation" by the authors of The 50 Best Retirement Communities in America (St. Martin's Press; New York).

Located in the east county suburb of Rancho San Diego, the 11-acre La Vida Real campus will be reminiscent of a quaint Spanish village. Studio, one and two-bedroom apartments in a variety of floor plans will be situated within seven residential wings surrounding a stunning central pavilion. Architecturally stunning appointments such as arched windows and doorways, balconies, clay tile accents and bougainvillea-topped trellises over garden paths that lead to the pool and spa, abound.

The look and feel of La Vida Real will be luxurious yet comfortable, with lavish amenities and uncompromising attention to detail. Restaurant-style dining with 12 hours of continuous service, a fully-equipped Internet lounge, cinema, beauty salon, wellness center and apartments with fully-equipped kitchens, are just a few of the amenities that residents will enjoy at La Vida Real. With its convenient East County location, shopping malls, libraries, parks, golf courses, hospitals and even a casino are located just minutes away.

Social and recreational opportunities at La Vida Real will be plentiful. Gardening, arts & crafts, music programs, computer education and a range of individual and group fitness opportunities are just a few of the activities that will be offered. A full-time activities director will ensure that residents meet new people and get into the swing of things. No matter what their interest, residents will quickly find others to share it with. Lectures, events and off-campus trips will enable residents to be as active as they want to be.

Like all of SRG's larger senior housing communities, La Vida Real will offer residents a variety of lifestyle options that allow them to maintain active, comfortable lives as their needs grow and change. By offering a continuum of care, La Vida Real residents will be able to maintain their friends and social network if they need to shift from impendent living to assisted living or more intensive levels of care.

Pre-leasing activity at La Vida Real has been brisk. As of April 1, more than 80 percent of the community's independent living apartment homes, and nearly half of the assisted living units have been pre-leased.

More information about La Vida Real, including floor plans and leasing options, is available by calling the La Vida Real sales office (619) 660-5778 or visiting the SRG Web site at www.srgseniorliving.com. La Vida Real is located at 11588 Via Rancho San Diego in Rancho San Diego (near highway 54 and Willow Glen Drive).