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Music, dance, theater, art: Four genres join promotional forces

Four of San Diego's entrepreneurial arts organizations are embarking on an artistic collaboration in support of each other and their guests with an innovative plan for the county's arts community.

Orchestra Nova San Diego, Cygnet Theatre, Malashock Dance and the Museum of Photographic Arts have announced an ongoing co-promotion that is targeted at providing San Diegans with low-cost options to become involved in multiple genres of the arts.

"We are excited to be working with our friends at Cygnet, Malashock and MoPA to bring our individual artistic offerings to more San Diegans through this new program. In these difficult times, creative collaboration is more important than it's ever been before and I really believe that partnerships like this will be key for the arts to not only survive but thrive," said Tyler Richards Hewes, executive director, Orchestra Nova San Diego.

"It is also a wonderful opportunity for us to give our most loyal patrons and supporters a little extra value," said Bill Schmidt, executive director of Cygnet Theatre. "We are hopeful this collaboration will help foster greater interest in these four art disciplines."

The promotion includes:

Two-for-one single tickets for members, subscribers and donors of each organization to each of the other three companies -- on a space-available basis for the 2009-10 season;

Complimentary tickets to each other organization's staff on a space available basis;

An agreement for each organization to publicize the promotion and each other on their Web sites and electronic newsletters; and,

An agreement to display all marketing materials at each venue.

"This partnership is a testament to the strength of our respective organizations, as well as of San Diego's arts community at large. The artistic programming that each organization contributes has proven to be great and now, with this collaboration, will flourish even more," said Deborah Kochko, executive director, Museum of Photographic Arts.

"There is truly nothing more effective than a group of people working together toward a common goal," said John Malashock, founder, Malashock Dance. "Malashock Dance is proud to share a synergistic vision with Cygnet, MoPA and Orchestra Nova of providing high-quality art programs to entertain and educate our audiences.

"This new partnership is a great opportunity for all of us to share our message across multiple artistic disciplines -- engaging and inspiring a much wider range of arts lovers."

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