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Apmetrix intros game-analytics platform

Apmetrix opened pre-registration on Wednesday for a real-time game-analytics platform that helps developers increase user engagement and monetization.

The San Diego-based company was founded by former video game publishing executives and pioneers in Web analytics.

The Apmetrix limited, beta SDK is available for the first 100 developers that pre-register online and will be free for as many as 500,000 monthly active users (MAU) through Oct. 1.

The Apmetrix service delivers fast, fully customizable reporting tools that allow developers of all sizes to easily view data from any source, track unlimited custom events and better understand user engagement.

It's available for any game platform, including mobile app, Web, MMO, social, PC or console.

The global market for video games will grow from $66 billion in 2010 to $81 billion in 2016, according to DFC Intelligence, stirring a need for analytics tools that help developers create better games, optimize engagement, decrease churn and increase monetization.

“Necessity really was the mother of invention and my motivation for starting Apmetrix. Having personally experienced frustrations in getting information I needed in real time to make quick business decisions really inspired me to find a way to deliver a cost-effective, state-of-the-art, game-analytics solution," said Lee Jacobson, CEO of Apmetrix.

In addition, Atari Founder Nolan Bushnell, Interplay Founder Brian Fargo and Farmville Creator and Zynga senior vice president Mark Skaggs will join the Apmetrix advisory board.

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