LifeApps Digital Media Inc. (OTC: LFAP), a San Diego-based designer of applications and social networks for sports, health, fitness and entertainment enthusiasts, has announced the acquisition of Today's New Deal, a daily deal website and email marketing newsletter service.
LifeApps has acquired all assets of the Today's New Deal website, newsletter system and Today's New Deal's approximately 40,000 registered users.
LifeApps will brand the Today's New Deal service with a new look, new logo and a mobile app, launching the new service this summer.
"We want to improve the usefulness of the service," said David Dawson, LifeApps VP of Operations. "We will make the online service more current and visually appealing. We will also build an m-Commerce Today's New Deal mobile app that will further simplify users' ability to access their deals after they've subscribed. We want to make Today's New Deal Southern California's go-to e-Commerce and m-Commerce service for sports, health and fitness services and products deals."