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Mobile marketing platform developed for convention industry

San Diego Convention Center Corp. (SDCCC) and San Diego-based Total Communicator Solutions Inc. announced the development of a mobile platform for the convention industry using proximity beacons to deliver hyper location content, analytics and marketing messages to convention attendees and show managers.

The SDCCC application uses the Gimbal context aware and proximity platform from Qualcomm Retail Solutions, which enables delivery of personalized, relevant communications to consumers on their mobile devices based on interests and context inside and outside the conventions. The app launches when attendees arrive in San Diego, guides them to the convention, and enhances the convention experience by providing information throughout their stay.

“Working with Total Communicator Solutions Inc. to bring this new application to the Convention Center will give San Diego new advantages in attracting conventions,” said Carol Wallace, president and CEO of the SDCCC. “It is our goal to utilize new and relevant technology for our convention show managers so their attendees have the best possible experience while attending their convention in San Diego.”

The mobile app enables convention managers to verify who is in which booth, how long they are there, and deliver relevant and on-point content directly to the attendee’s mobile device when they are in the booth. There is no need to manually check in or scan badges, eliminating a time-consuming procedure.

SDCCC is selecting a group of upcoming trade shows in the first half of 2014 to feature the platform. SDCCC and Total Communicator Solutions will install beacons for these shows and place others with select participating premium exhibitors. Total Communicator Solutionshas successfully tested the Spark Compass platform in the convention center.

The Spark Compass platform enables geo-fences to be created that trigger the delivery of customized offers based on time, place and individual preferences. As they walk through San Diego’s Gaslamp district, attendees will receive relevant offers on behalf of participating restaurants.

Once the initial rollout is completed, SDCCC and Total Communicator Solutions will collectively make it available to show managers to implement for their conventions elsewhere. The complete platform will also be offered for customizing for other convention centers globally by SDCCC and Total Communicator Solutions.

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