San Diego-based Verimatrix has announced that Hong Kong's largest independent television broadcaster — the world's largest Chinese language television program provider — has selected the Verimatrix Video Content Authority System architecture to provide revenue security for its subscription-based video-on-demand service.
TVB.com, a member of Television Broadcasts Limited, launched a new subscription VOD service, GOTV, on Web and mobile platforms in January. The service allows users to access episodes of TVB's series from the past 46 years on the Web and through mobile devices. The content is delivered to subscribers through devices over an unmanaged network featuring the HTTP Live Streaming protocol, which requires extended security through specific pay-TV security techniques in order to qualify for licensing of premium content.
"TVB.com is committed to providing its subscribers with access to the content they crave with the best user experience," Kenneth Wong, chief operating officer for TVB.com, said in a release. "In order to protect TVB's valuable video assets, it was imperative that we have a robust security strategy in place. Verimatrix offers us the technology, support and expertise we need to protect and optimize our service offering with premium content."
Steve Oetegenn, chief sales and marketing officer for Verimatrix, said operators in Asia are rapidly adopting business models featuring pay over-the-top video services, those delivered without a multiple system operator being involved in the control or distribution of the content.
"Verimatrix stands ready to help these operators implement a comprehensive revenue security strategy that is robust enough to protect premium content, yet flexible enough to support the addition of new devices, services and features in the future," Oetegenn said.