OneRoof Energy Inc., a San Diego-based solar services provider and a wholly-owned subsidiary of OneRoof Energy Group Inc. along with energy provider and energy comparison shopping provider Choose Energy, announced a service in the Massachusetts deregulated energy markets that gives homeowners complete control over their electricity supply and delivery. The bundled product was initially launched for residents in the NSTAR and NGRID utility coverage areas.
In deregulated energy markets, the average residential energy consumer switches electricity providers every three years, according to data available at the U.S. Energy Information Administration. Because a solar lease lasts 20 or more years, this represents a new way for electricity suppliers to seamlessly diversify their product offering with solar, while also exponentially increasing customer retention and value.
"This is an example of how progressive energy companies are putting the customer first, and giving them the choice and the savings they deserve and want," said David Field, president and CEO of OneRoof Energy. "Our technology-rich, solar leasing fulfillment platform was designed with ease of use in mind, allowing a broad spectrum of businesses to seamlessly sell solar. Retail energy companies are an excellent example of how affiliate businesses are creating additional value for their customers by utilizing our platform."
The new bundled energy product will offer a zero-down solar lease, with the residual electricity supplied by one of the world's largest retail energy providers for a minimum period of two years. For a limited time the company will offer a promotional incentive to enroll with this product. Qualified Massachusetts homeowners will receive a total of $2,000 of free residual electricity for the first 24 months of their solar lease, or $83.33 a month.
In addition to Massachusetts, electricity has been deregulated in 16 other states and Washington, D.C. Massachusetts currently ranks sixth among U.S. states in solar electricity capacity, according to the Solar Energy Industries Association (SEIA).