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Mitchell announces RepairCenter digital marketing

Mitchell International, a San Diego-based provider of technology, connectivity and information solutions to the property and casualty claims and collision repair industries, announced the general availability of Digital Marketing, a module in the RepairCenter management solution.

The technology enables repair shops to better target customers through improved social integrations and direct customer communications.

The Digital Marketing tool is built upon the premise that customers communicate and engage across various channels. The package includes social media listening and analytics, voice and digital CSI surveys, automated email reminders, referral rewards, email campaign templates, smartphone app with mobile reminders, appointment scheduler, and database and metrics dashboard.

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