TVC Capital pumped $4.5 million into Denver, Colo.-based Levels Beyond, a video software company.
Levels Beyond, which provides streamlined media management, distribution, optimization and monetization capabilities for video content producers, said the Series A investment will be used to fuel growth.
TVC Capital is a San Diego-based growth equity firm that focuses on investments in and acquisitions of software and software-enabled service firms.
Some of the world's largest media companies license Levels Beyond’s Reach Engine software, including United States sports leagues and programming networks.
Jeb Spencer, co-founder and managing partner of TVC Capital, joins the Levels Beyond board of directors as part of the investment.
"The company has an incredible market opportunity given video’s explosion in the marketplace and changing media consumption trends," said Spencer.
The money will enable the company to expand the sales, marketing and business development functions of the company and accelerate the innovation of its technology and product offerings.
Its Reach Engine software manages more than 1 million digital video files every month, delivering both short and long-form content.
"TVC Capital’s investment will help fuel product development and enable us to deliver new video monetization models for our clients,” said Art Raymond, CEO of Levels Beyond.
TVC has also invested in Limeade, Anametrix, Mercent Corp. and iQ for Business.