Friday, July 25, 2008 
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Legal preparation is necessary for the challenges a business will face in San Diego’s competitive economic environment. Nowhere is this type of preparation more evident than in our rapidly growing economy that has expanded to incorporate a diverse array of industries, businesses and associations. In order to satisfy the increasing need for business information that has accompanied this trend, The Daily Transcript is now offering Legal Briefs — information pieces on all matters law, tailored specifically to business needs.
There are four types of Legal Briefs; choose the one that best suits you and your firm’s needs.
This is the perfect opportunity to discuss your mission statement, highlight the company culture and share innovative programs and services that meet your client’s needs.
Example: Law firm builds reputation on trial experience, growing portfolio of clients
Has someone or a practice division in your firm garnered local or national attention for his or her work? Now is the chance to share this information with thousands of Daily Transcript readers.
Are you an expert in patents? Mergers and acquisitions? Family law? Trust? Probate? IPO? Other? This type of Legal Brief allows you the opportunity to show others where your talents shine.
Example: Courtroom victories bring Heller Ehrman national ranking
A “how-to” article can showcase your legal knowledge in a specific arena that will potentially attract clients to contact your firm for legal services.
Example: What business owners can do to protect their most valuable asset
Legal Briefs are posted on www.sddt.com to be read by 20,000 business leaders per day dedicating at least 28 minutes each, seeking the latest business and legal news. Major search engines such as Yahoo, MSN, and Google catalog and pull up articles and profiles featured on sddt.com among their top results listed. With this advantage, business owners both locally and across the nation will have access to information about you, your firm, and the essential legal advice you have to offer. Brochures can be made from Legal Briefs with photos. For attorneys, firms, and other legal service providers, Legal Briefs will prove a highly effective means of securing new clients.
For a consultation and a free copy of "How to get your company's name into The Daily Transcript and on the San Diego Source," call Jerry Kwasek at (619) 742-9591, send e-mail to Jerry.Kwasek@sddt.com, or complete the form below.