Saturday, November 21, 2009 
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Co-founded in 1991, Rancho Santa Fe Technology Inc. (RSFT) keeps mission-critical information systems up and running for businesses that rely on those systems to maintain a competitive advantage. It provides its clients with consulting, connectivity, technology upgrades, maintenance, data center design and construction, and managed services.
RSFT is a privately held, minority-owned business headquartered in San Diego, with offices in Alameda, Calif., and Tempe, Ariz. It is registered and holds construction and architectural/engineering licenses in Arizona, California, Nevada, New Mexico, Oregon, Texas, Utah, Washington and other western states.
Nominated for the Inc. 500 Entrepreneur of the Year Award after just one year in business, RSFT today has more than $10 million in sales, with an impressive list of customers that includes manufacturers, health care providers, high-technology leaders, telecommunications providers, research institutions and government agencies.
The company's commitment to its sustainability, mission and values, customers and employees and top-line profitability is best illustrated through the Game of LIFE (an acronym for "Limitless Income For Everyone"). The object is for all employees to work as a team to achieve quarterly financial goals while having fun and delivering to customer expectations.
Every new team member is required to obtain a "Ticket-To-Ride" to be eligible to play the game. To receive a ticket, the new employee needs to articulate the company's mission, business objectives, success fundamentals, core values, key focus and annual metrics. At the beginning of each year, all team members are required to renew their ticket. RSFT was recognized by the Society of Human Resource Management in 2007 as a Marble Winner in the small company category for its implementation of the Game of LIFE.
Dana L. Gibson was appointed President of National University in July 2007. Previously, she was Vice President for Business and Finance at Southern Methodist University, and Vice Chancellor for Administration and Finance at the University of Colorado at Denver. She holds a Ph.D. from the University of Texas at Arlington.
Companies and organizations of all sizes are eligible to apply, including for-profits, notfor- profits, publics, and privates. Peak Performing Organizations will be evaluated in five areas (please see the attached application):
The fact that individuals can experience momentary periods of superior performance on demand suggests that each of us has the potential to perform beyond normal expectations. Commonly referred to as peak performance, this ability to function at a heightened level at will for extended periods of time has long fascinated sports psychologists, scientists and academicians.
A more recent application of this concept has been logically extended to entire organizations that are capable of achieving peak performance. These peak performing organizations have the ability to sustain long-term performance that maximizes the potential of the individuals in the company as well as the overall organization.
The characteristics of peak performing organizations are not currently captured by established recognition awards. While it is true that peak performing organizations are by definition grounded in ethics and integrity, to be a truly great place to work, sustained excellence involves having the ability to perform these functions at a superior level for extended periods of time.
Several models have been developed that explain the factors associated with peak performing organizations. Now, for the first time, these factors have been incorporated into the criteria for the National University Peak Performance Award.