In celebration of its 25th anniversary, La Jolla's George's at the Cove, has hired Shortfuse Marketing to provide PR support.
Despite their successful tenure in the San Diego restaurant scene, restaurateur George Hauer and executive chef/partner Trey Foshee continue to raise the bar of the dining experience at this eatery. The entire complex underwent a top-to-bottom reinvention and renovation that began in 2007 and concluded in 2008.
The venue includes three levels, each with a different dining experience, including George's California Modern, the upscale contemporary restaurant on the first floor that also houses the Modern Bar; George's Bar, with indoor and outdoor seating, located on the second level; and the Ocean Terrace & Bar, located on the third (top) level with outdoor seating and casual bistro fare.
Their new marketing program was launched in August, which includes PR, advertising and social media, along with a new content-rich Web site, all designed to highlight the seasonal menu creations of Foshee, signature cocktails of mixologist Frankie Thaheld and sweet endings of pastry chef Trang Huynh.
"The name George's is synonymous with excellent cuisine and breathtaking views, but a large part of the story remains to be told," said Bridget Palitz of Shortfuse Marketing. "Our challenge is to reintroduce locals to the restaurant they fell in love with so many years ago and expose them to all that is new, special and even more amazing at George's. If people haven't been to George's in two or three years, then they haven't been to George's."
No longer do you have to feel guilty going to the gym and leaving your dog at home. To spread the word, Leash Your Fitness has retained Consult My Agent LLC for PR services.
A boot camp for humans and their dogs, Leash Your Fitness incorporates cardio, yoga, strength, balance, agility and dog training. The local company formerly held classes only in the northern part of San Diego County, but as of September has expanded to the entire San Diego County with group classes offered five days a week.
"We are delighted to work with such a dynamic and growing organization like Leash Your Fitness," said Angie Robert, president of Consult My Agent, LLC. "There is so much potential for promoting their services. Every one we tell wishes they would have thought of that idea first. It's a great idea."
In addition to group fitness classes, Leash Your Fitness offers special events such as dog and human nutrition, kayaking, surfing, camping and hiking with dogs, dog CPR and more. Visit leashyourfitness.com.
San Diego-based Consult My Agent is a full-service marketing and communications firm for small and medium businesses. Its services range from PR, social media strategies, general marketing and more.
PhotoTouch Inc. is appointing Nuffer, Smith, Tucker to lead PR efforts for the company's turnkey photo-marketing system.
Based in San Diego, PhotoTouch offers photographic and Internet-marketing services to brands, advertising agencies, marketing and PR professionals, and companies looking for new and innovative ways to engage and secure consumers.
Already working with clients such as Benihana, PBS, Nickelodeon, Charmin and most recently, West Coast Hooters, PhotoTouch specializes in offering photos that print on-site, upload wirelessly to the Internet for easy sharing and can be used as part of social media campaigns to help collect consumer information.
NST's work for them will include strategic outreach to companies and brands to educate them about the company's services, as well as traditional media outreach to national outlets, marketing and technology publications. NST is also tasked with securing relevant trade show, event and sponsorship opportunities, and developing a social media campaign to further establish PhotoTouch's presence on prominent networking Web sites.
"Companies today are looking for more than just a way to connect with consumers -- they are looking for ways to keep them coming back for more," said NST's president, Bill Trumpfheller. "PhotoTouch's photo system allows brands to provide customers not only with a photo, but also an online invitation to share memories with friends, offering companies an effective way to capture data, offer special promotions and build relationships with consumers."
What do Columbian President Alvaro Uribe and Costa Rican President Oscar Arias Sanchez and CNN's Dr. Sanjay Gupta have in common? They've all had swine flu.
As the annual flu season begins, (officially as of Oct. 4) and health officials are preparing for the worst, the San Diego Press Club presents "Emergency Preparedness for the Swine Flu Pandemic -- how California and San Diego County officials are preparing for the H1N1 virus" on Oct. 13 from 6:30-8:30 p.m. at Morrison & Foerster in Del Mar Heights.
The presentation will feature three experts and they promise you will leave this seminar knowing things you have not yet read in the news.
The event is free for Press Club members and $10 for nonmembers. Make reservations at sdpressclub@cox.net.
