Marketink

Continuing to stack their client roster, public relations firm Berkman has been selected to manage all national, international and digital communications for RAW, a menís facial skin care system; Zipbuds, a tangle-resistant headphone and Olsen Pavingstone.

The firm is additionally responsible for all media and community positioning and communications for Eddie Vís Prime Seafood Restaurant, PureFitness Sports Clubs and the Leukemia & Lymphoma Society’s San Diego/Hawaii Chapter for the Iron Man New Zealand event.

In celebration of its 50th Anniversary, Business Wire is hosting a free “Meet the San Diego Media” breakfast and panel discussion with members of the San Diego media from 8:30 a.m. to 10 a.m., Thursday, Oct. 20 at the Andaz Hotel.

The expert panel will discuss what makes a good story and current trends in journalism, as well as give tips on effective pitching. The panel includes: Joe Guerin, editor of The Daily Transcript; Bruce Bigelow of Xconomy and Keith Darce from The San Diego Union-Tribune. Katie Easkins of Lewis PR will moderate the panel.

RSVP to SDRSVP@businesswire.com by Monday, Oct. 17.

St. Paulís Senior Homes & Services recently promoted Liam Dunfey to director of admissions, marketing and public relations.

Dunfey served in the St. Paulís Retirement Homes Foundation for two years and has worked for several San Diego non-profits over the past 10 years, including roles at the Ronald McDonald House Charities of San Diego and the University of San Diego.

Senior Community Centers has launched Seniors First San Diego, an initiative to combat ageism, promote positive depictions of aging and engage seniors to become advocates.

A collaboration of Senior Community Centers and the Leichtag Family Foundation, the initiative is building a coalition of seniors, people who care about seniors and organizations throughout San Diego County that will be the “voice” for seniors with selected officials, the media and the broader community. Within their first year, the goal is to train hundreds of San Diego County residents, empowering them with the knowledge and confidence to become advocates in their communities.

“Our workshops gives attendees the tools and motivation to navigate the legislative system and work with elected officials to effectively make their voice heard on senior issues related to ageism, nutrition, affordable housing, senior abuse, social security and much more, said Christina Griffith, senior advocacy coordinator, Senior Community Centers.

In addition to coordinating workshops, the campaign will also carry its message through social networking channels, which will be a source of information on care giving, entitlement benefits such as social security, Medicare and other important information.

Bailey Gardiner and Fishtank creative agencies have teamed up to work together in branding, advertising, social media and PR for new clients BillMyParents and Hoehn Motors. The agencies will work to bring awareness locally and nationally for both San Diego-based companies.

The new team will work with Hoehn Motors on branding, creative development and media strategy for digital/traditional advertising and social media. BillMyParents will tap the team for social and traditional media outreach including management of its Facebook page, management and growth of the brandís Twitter profile and blogger and media relations.

Have you ever been challenged to come up with an idea that was out of this world? Join the San Diego American Marketing Association for a lunch-hour session on learning how companies like Coca-Cola and HBO are leveraging social media and technology to create magic on Thursday, Oct. 20 at the Doubletree Hotel in Mission Valley.

From sharing happiness around the world with the soda brandís “Where Will Happiness Strike Next?” campaign to Immortalizing HBO’s "True Blood" fans, you will learn how using innovation in technology can produce great marketing campaigns. Guest speaker is Paul Hernacki, chief technology officer of Definition 6.