Marketink

The San Diego Society of Professional Journalists is hosting its annual “Report Card on the Media” at 7 p.m., Jan. 26, at the Point Loma Nazarene Fermanian Business Center.

The panel, which will grade the media on its coverage this year, includes San Diego Chargers special counsel Mark Fabiani; San Diego Police Department Chief William Lansdowne; and Carrie McGonigle, mother of slain Escondido teenager Amber Dubois. Channel 4 station manager and programming host Dennis Morgigno will moderate the event.

Follow the event on Twitter @GradeTheMedia for related news and tweets before and during the discussion.

Prompted by the sale of the company in the middle of 2011, PR firm j. simms agency has taken on a new name and has plans to expand across the globe. Now known as CHE, the company has retained founder and President Julia Simms.

The agency will continue to provide its same services, but its online and new media communication services will be expanded through a newly formed digital media department.

The agency has moved its headquarters to Mission Valley.

Red Door Interactive will host a breakfast panel discussion on “How to Understand and Optimize Your Consumer Paths to Purchase” at 8:30 a.m. on Jan. 26 at its office in DiamondView Tower.

Topics include understanding the metrics that really matter to your goals, how marketing touch points influence each other, examples of the consumerís journey to purchase and more.

Included on the panel are Geoffrey Arone, who is the vice president of consumer insights and strategy at Experian; Michele Kiss Hinojosa, the director of digital analytics at Red Door Interactive; Tari Huddleston, vice president of marketing at Smith+Noble; and William Merchan, vice president of business development at MarketShare.

The cost to attend is $35, which includes free parking and continental breakfast.

San Diego public relations firm Cook & Schmid has been selected by the San Diego Natural History Museum to manage a PR campaign for "Titanic: The Artifact Exhibition."

The firm was chosen to develop and manage a marketing and media relations program to support the museum during all phases of the exhibitionís seven-month stay, which begins Feb. 10 and will run concurrently with the 100th anniversary of the Titanic’s sinking.

This is the exhibitionís first stop in San Diego. The exhibition, owned by Premier Exhibitions, includes more than 200 artifacts recovered from the wreck 2.5 miles below the surface; 175 of these will be seen for the first time on the West Coast.

Besides this campaign, Cook & Schmid has also been selected by San Francisco-based biotech company Sequenta to manage strategic communications.

The PR agency will plan and implement a campaign to build awareness of Sequentaís platform for molecular diagnostic assays.

* jada.thomas@sddt.com