May 9, 2012

February 5, 2014

Marketing for the 21st century doesnít have to be rocket science

Like most business decision makers, you have probably wondered at one point or another (or on a daily basis), whether or not your marketing investments are paying off, and if you are doing the right things to keep your company, product or service front and center with customers, prospects and channels.

Do you need a new website? Should you hire a marketing firm, or keep marketing in-house? Is it email marketing, an advertisement, PR exposure, or social media campaign that will generate the best results – perhaps, all of the above? What are your marketing and PR goals, anyway? If you don't know the answers to these questions, don’t worry: this stuff can be confusing.

Considered to be the father of modern advertising, John Wanamaker once said, “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” Even with all of the technology tools available to modern marketers (CRM and email marketing systems, social media and the Internet), we still grapple with the very same challenge that Wanamaker did almost a century ago.

According to ResultRocket, a new strategic partnership between San Diego-based PR/strategic communications firm, BERKMAN and digital/web firm Attention Circle Marketing, this stuff doesn't have to be rocket science. ResultRocket was created to help businesses simplify marketing while equipping them with the strategies and tactics to succeed, all with one integrated solution. Their mantra has three simple components:

* Think It -- develop a strategy and brand, defining a clear roadmap towards success;

* Connect It -- support businesses with the right technologies and systems to communicate and get their customers, prospects and target audiences engaged;

* Buzz It -- develop and disseminate messages that grab attention and prompt meaningful, trackable action.

Learn more about ResultRocket and its marketing process for your business at

Brand Savants VP certified

Jacquie Francisco, vice president of marketing agency Brand Savants, recently completed the rigorous course and lab work to become a Certified Brand Strategist.

"The certification process is like graduate school in brand development," says Jim Hughes, founder of The Brand Establishment. "The CBS designation allows principals and firms to distinguish themselves from their competition. They are trained to utilize a proven brand development process for client needs and objectives."

To learn more about the certification process, visit

Olson joins Nuffer, Smith, Tucker

Nuffer, Smith, Tucker recently brought Mark Olson on board as a government relations and public affairs specialist.

Olson joins the firm after eight years of experience serving as a public spokesman and staff person for elected officials at the federal, state and local levels. In his new role, he is charged with creating and implementing a strategic communications plan for elected official outreach and public awareness regarding invasive species for the California Citrus Research Board.

Red Door adds to staff

Mark Donnelly is the newest staff member at the San Diego office of Red Door Interactive, as manager of Business Intelligence, where he will play an instrumental role in helping clients integrate their online data insights with offline business analytics

Prior to his new position, Donnelly worked at Sony Electronics as the financial reporting manager for business intelligence where he managed digital and traditional projects for local and national clients across a variety of industries and educated business owners on best practices for reporting and data management.



May 9, 2012

February 5, 2014

Events Calendar


Upcoming Events

Gunmetal Blues, the Musical

Sun, Feb 1
North Coast Repertory Theatre
Solana Beach
San Diego Premier! Music and lyrics by Craig Bohmler and Marion Adler. Directed by Andrew Barnicle.

The Darrell Hammond Project

Sun, Feb 1
Sheila and Hughes Potiker Theatre
La Jolla
The Darrell Hammond Project, based on Hammondís acclaimed memoir, God, If Youíre Not Up There, Iím F*cked: Tales of Stand-Up, Saturday Night Live and Other Mind-Altering Mayhem, invites the audience on a heartbreaking and hilarious journey inside the life and mind of an American comic genius, trying to unravel the mystery of how a man repeatedly climbed out from the depths of despair to become a world-class comedian.

Murder For Two

Sun, Feb 1
The Old Globe Theater
San Diego
The Old Globe today announced the full cast and creative team for Murder for Two, with book and music by Joe Kinosian and book and lyrics by Kellen Blair. Globe veteran Scott Schwartz (A Room with a View at the Globe, The Hunchback of Notre Dame at La Jolla Playhouse) returns to direct Blair and Kinosianís Off Broadway hit, a vaudevillian mystery musical with an energetic two-man cast. Great American novelist Arthur Whitney has been murdered at his own birthday party, and his killer could be any one of the guests. But this is no ordinary murder mystery. The entire world of this hilarious musical is brought to life by two incredible performers: one plays the detective, the other plays all 10 suspects, and both play the piano! Murder for Two is an irrepressibly wacky tour-de-force musical that NewYork1 dubbed ďa must-see 90-minute jolt of caffeinated creativity!Ē

C.S. Lewis On Stage

Sun, Feb 1
Lambs Players Theatre
Award-winning actor Tom Key in a fascinating look into the wit, wisdom and work of one of the 20th Century's most engaging thinkiners and hugely popular writers.

Artist in Residence, Julie Kreimer

Sun, Feb 1
Lux Art Institute
Landscapes and abstractions seamlessly relate in Julian Kreimer's oil paintings as he explores the terrain between the two. Lush color combinations applied in quick, fluid strokes are built into dense layers to create windows int Kreimer's envionments both recognizable and contemplative.

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