August 8, 2012

February 5, 2014

A conversation with Scatena Daniels

Arika Anderson Daniels and Denise Scatena are the founding partners of San Diego marketing communications agency Scatena Daniels.

Q: What is the toughest part about running your own business?

A: (Denise Scatena) -- Since we love what we do, it really never feels like we are working. However, I think our biggest complaint, and only, is one that every business owner can relate to: We can never turn off. Our minds constantly think about our clients and the strategic growth of our business. This is especially true in our industry since we work with the media, and they can call us at anytime of the day whether it's 4 a.m. or 10 p.m.

Q: What would you say is your competitive advantage? What makes your PR firm unique?

A: (Arika Anderson Daniels) -- We like to be in the forefront with all our clients. Some might think being a smaller firm is a disadvantage, but to the clients we work with they know they are getting top level expertise at a competitive rate. You won't find that at most large firms where you work with junior practitioners.

(DS) -- We also pride ourselves on being an extension of our clients' companies, and providing strategic leadership, vision and perspective. Our clients are like family to us, and we are honored to represent them and the great things they do in San Diego and beyond. Our outlook on client relationships has paid off handsomely for our clients. One striking example was recommending, writing and placing a “Letter to the Editor” with a regional newspaper on behalf of a non-profit client that helped them secure a $410,000 foundation grant.

Q: What are the most common missteps you see companies make, and what do you wish you could tell them?

A: (AD) -- When relating to public relations, we feel many companies we talk with need to recognize the benefits of creating awareness for themselves in the community through traditional media and social media outreach.

(DS) -- Also, once a company is ready to take that step, they need to interview a handful of PR firms and check references to find out which team is the best for them. It's almost like dating. Not everyone will be a fit, but be certain to look beyond the exterior and really focus on what these PR firms can do for you and your business.

Q: Which three adjectives accurately describe your experience as a small-business owner?

A: (AD) -- Determined — Being a business owner is incredibly invigorating, but also overwhelming at times. We need to be continually focused and determined to make certain we are reaching our goals as well as our clients' objectives.

Flexible — While it is important to have a plan, it is also important to identify opportunities that come along that can contribute to the growth of your company as well as your clients' business. It is important to be open to change. The communication tools available today disseminate and engage the media, and audiences have vastly changed in the last three to five years alone with the evolution of social sharing and news content sites. By being open to ideas and technology, it positions your business and your brand as forward-thinking, strategic and nimble.

Connected — We pride ourselves on the connections we have in the community. Beyond our traditional and social media connections, we have really made a point to know community partners and other services/vendors that are an asset to our clients and our business. We're known to create mutually beneficial relationships that work for all parties, where expectations are clear, communications are timely, and results are delivered.

Q: What do you feel are the most important issues small business-owners are facing today?

A: (AD) -- All small-business owners have felt the financial crunch the last few years, but we feel it's important to continue to focus on the long-term goals and be responsible with where you spend your money. It’s also important to be resourceful with your clients’ resources as well; we are charged with implementing efficient and impactful strategies to build and maintain brand awareness, generate leads, cultivate financial donations or purchases, and drive event attendance.

Q: What advice can you offer to new business owners and entrepreneurs just starting out?

A: (DS) -- Patience. Starting a business is scary and hard work. You really have to put your heart and soul into it to make it successful. That being said, it doesn't happen overnight so you need to continue to be patient and tenacious to achieve your dreams. We also feel it is important to cultivate a small group of trusted professionals you can brainstorm ideas and find solutions to challenges you may encounter in the operation of your business. By creating and maintaining a circle of trust with others, you will find fresh perspectives from sound professionals who have “been there.”

Q: What does the future hold for Scatena Daniels Communications?

A: (DS) -- A lot of new things are happening at Scatena Daniels Communications. We just moved our offices to Old Town and are in the midst of launching a new website, which accurately reflects our growth and renewed business focus. More importantly, we look forward to sharing our creativity and craft with companies in San Diego who are looking to touch the community in a non-traditional way. Those are our favorite clients, ones that look beyond the services they provide or the widgets they make and really give back to the community that has helped to make them successful. These clients always make the best stories.

Brand Savants lands Crystal Pacific

San Diego branding agency Brand Savants Inc. has added Crystal Pacific Window and Door Systems to its client roster.

Brand Savants President Russ Cornelius said his agency has been hired to act as Crystal Pacific's West Coast marketing department.

"We have been tasked with every aspect of marketing the new company, from positioning and brand development to advertising and PR, promotions, brand awareness, and even sales leads," Cornelius said.


August 8, 2012

February 5, 2014

Events Calendar


Upcoming Events

Gunmetal Blues, the Musical

Sun, Feb 1
North Coast Repertory Theatre
Solana Beach
San Diego Premier! Music and lyrics by Craig Bohmler and Marion Adler. Directed by Andrew Barnicle.

The Darrell Hammond Project

Sun, Feb 1
Sheila and Hughes Potiker Theatre
La Jolla
The Darrell Hammond Project, based on Hammondís acclaimed memoir, God, If Youíre Not Up There, Iím F*cked: Tales of Stand-Up, Saturday Night Live and Other Mind-Altering Mayhem, invites the audience on a heartbreaking and hilarious journey inside the life and mind of an American comic genius, trying to unravel the mystery of how a man repeatedly climbed out from the depths of despair to become a world-class comedian.

Murder For Two

Sun, Feb 1
The Old Globe Theater
San Diego
The Old Globe today announced the full cast and creative team for Murder for Two, with book and music by Joe Kinosian and book and lyrics by Kellen Blair. Globe veteran Scott Schwartz (A Room with a View at the Globe, The Hunchback of Notre Dame at La Jolla Playhouse) returns to direct Blair and Kinosianís Off Broadway hit, a vaudevillian mystery musical with an energetic two-man cast. Great American novelist Arthur Whitney has been murdered at his own birthday party, and his killer could be any one of the guests. But this is no ordinary murder mystery. The entire world of this hilarious musical is brought to life by two incredible performers: one plays the detective, the other plays all 10 suspects, and both play the piano! Murder for Two is an irrepressibly wacky tour-de-force musical that NewYork1 dubbed ďa must-see 90-minute jolt of caffeinated creativity!Ē

C.S. Lewis On Stage

Sun, Feb 1
Lambs Players Theatre
Award-winning actor Tom Key in a fascinating look into the wit, wisdom and work of one of the 20th Century's most engaging thinkiners and hugely popular writers.

Artist in Residence, Julie Kreimer

Sun, Feb 1
Lux Art Institute
Landscapes and abstractions seamlessly relate in Julian Kreimer's oil paintings as he explores the terrain between the two. Lush color combinations applied in quick, fluid strokes are built into dense layers to create windows int Kreimer's envionments both recognizable and contemplative.

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