Marketink

 

August 15, 2012

February 5, 2014


NYCA campaign takes aim at online golf reservations

Local ad agency NYCA aims to inspire golfers worldwide to book tee times online through a campy resurrection of golf pioneer Old Tom Morris and a sidekick cast of farm animals. The broadcast campaign is for their client GolfNow.com, a division of The Golf Channel. Six spots will be running throughout the rest of 2012 in a heavy weight of 2,500-3,000 units, according to a press release.

With more than 4,000 golf courses to choose from, all featuring discounted tee times, NYCA was tasked with developing a campaign concept that ignites and excites golfers to book their games online and live up to the tagline "Go Play!"

"We wanted to make a campaign for GolfNow that was as fun as the service" said Michelle Edelman, president at NYCA. "The travel industry has offered consumers one-stop access to comparative inventory for years. Golf tee times should be no different. What better way to promote this service than with a look back to the sports' first true golfing icon, Old Tom Morris."

The agency launched a series of commercials featuring the 19th century golf pro in an effort to show how far the game has evolved through the ease of booking tee times, anywhere, online.


WD-40's Ridge to speak

Garry Ridge, CEO of WD-40 Co., and co-author of "Helping People Win at Work", will be the featured speaker at Red Door Interactive's Speaking Series: Building a Performance-Based Culture at 8:30 a.m., Tuesday, Sept. 11 at Red Door's office in DiamondView Towers.

Ridge will share insight into how he transformed his company's culture to harness business success as well as discuss the culture-building strategies that lead his company to triple their sales and raise employee engagement over 90 percent.

Cost to attend is $40.


SPJ offers forum on covering suicides

The Society of Professional Journalists San Diego Chapter is hosting a forum "Responsible reporting on suicide," on Sept. 13 from 7-8 p.m. at the San Diego County Office of Education on Linda Vista Road.

Members of the media are encouraged to attend, as well as public information officers, first responders, mental health professionals and schools of journalism.

RSVP to Holly Salazar at hsalazar@sdchip.org


C3 launches new division

San Diego public relations firm c3 Communications has launched a new Street Teaming Division to fill the need of a reliable street team vendor for projects, events and openings to get the word out to the masses.

The firm will develop, coordinate and manage the street teamers including researching and indentifying the event venue, making recommendations on the size of the team, as well as hiring and training the workforce.

"We started this out of necessity," said Joice Truban Curry, c3 president & CEO. "We needed it for a client and could not find a reliable service. We beta tested it with our own clients for over a year before launching."

jada.thomas@sddt.com


 

August 15, 2012

February 5, 2014

Events Calendar

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Upcoming Events

Gunmetal Blues, the Musical

Sat, Jan 31
North Coast Repertory Theatre
Solana Beach
San Diego Premier! Music and lyrics by Craig Bohmler and Marion Adler. Directed by Andrew Barnicle.

USD Toreros vs. San Francisco

Sat, Jan 31
USD, Jenny Craig Pavilion Home Court
San Diego
#GoGetIt - Call the Torero ticket office today to secure your tickets to all USD Athletic events. Always stay connected with the Toreros on Facebook (USD Athletics), Instagram (USD Toreros) and Twitter (@USD Toreros).

The Darrell Hammond Project

Sat, Jan 31
Sheila and Hughes Potiker Theatre
La Jolla
The Darrell Hammond Project, based on Hammondís acclaimed memoir, God, If Youíre Not Up There, Iím F*cked: Tales of Stand-Up, Saturday Night Live and Other Mind-Altering Mayhem, invites the audience on a heartbreaking and hilarious journey inside the life and mind of an American comic genius, trying to unravel the mystery of how a man repeatedly climbed out from the depths of despair to become a world-class comedian.

Murder For Two

Sat, Jan 31
The Old Globe Theater
San Diego
The Old Globe today announced the full cast and creative team for Murder for Two, with book and music by Joe Kinosian and book and lyrics by Kellen Blair. Globe veteran Scott Schwartz (A Room with a View at the Globe, The Hunchback of Notre Dame at La Jolla Playhouse) returns to direct Blair and Kinosianís Off Broadway hit, a vaudevillian mystery musical with an energetic two-man cast. Great American novelist Arthur Whitney has been murdered at his own birthday party, and his killer could be any one of the guests. But this is no ordinary murder mystery. The entire world of this hilarious musical is brought to life by two incredible performers: one plays the detective, the other plays all 10 suspects, and both play the piano! Murder for Two is an irrepressibly wacky tour-de-force musical that NewYork1 dubbed ďa must-see 90-minute jolt of caffeinated creativity!Ē

C.S. Lewis On Stage

Sat, Jan 31
Lambs Players Theatre
Coronado
Award-winning actor Tom Key in a fascinating look into the wit, wisdom and work of one of the 20th Century's most engaging thinkiners and hugely popular writers.

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