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Local ad agency NYCA aims to inspire golfers worldwide to book tee times online through a campy resurrection of golf pioneer Old Tom Morris and a sidekick cast of farm animals. The broadcast campaign is for their client GolfNow.com, a division of The Golf Channel. Six spots will be running throughout the rest of 2012 in a heavy weight of 2,500-3,000 units, according to a press release.

With more than 4,000 golf courses to choose from, all featuring discounted tee times, NYCA was tasked with developing a campaign concept that ignites and excites golfers to book their games online and live up to the tagline "Go Play!"

"We wanted to make a campaign for GolfNow that was as fun as the service" said Michelle Edelman, president at NYCA. "The travel industry has offered consumers one-stop access to comparative inventory for years. Golf tee times should be no different. What better way to promote this service than with a look back to the sports' first true golfing icon, Old Tom Morris."

The agency launched a series of commercials featuring the 19th century golf pro in an effort to show how far the game has evolved through the ease of booking tee times, anywhere, online.

Garry Ridge, CEO of WD-40 Co., and co-author of "Helping People Win at Work", will be the featured speaker at Red Door Interactive's Speaking Series: Building a Performance-Based Culture at 8:30 a.m., Tuesday, Sept. 11 at Red Door's office in DiamondView Towers.

Ridge will share insight into how he transformed his company's culture to harness business success as well as discuss the culture-building strategies that lead his company to triple their sales and raise employee engagement over 90 percent.

Cost to attend is $40.

The Society of Professional Journalists San Diego Chapter is hosting a forum "Responsible reporting on suicide," on Sept. 13 from 7-8 p.m. at the San Diego County Office of Education on Linda Vista Road.

Members of the media are encouraged to attend, as well as public information officers, first responders, mental health professionals and schools of journalism.

RSVP to Holly Salazar at hsalazar@sdchip.org

San Diego public relations firm c3 Communications has launched a new Street Teaming Division to fill the need of a reliable street team vendor for projects, events and openings to get the word out to the masses.

The firm will develop, coordinate and manage the street teamers including researching and indentifying the event venue, making recommendations on the size of the team, as well as hiring and training the workforce.

"We started this out of necessity," said Joice Truban Curry, c3 president & CEO. "We needed it for a client and could not find a reliable service. We beta tested it with our own clients for over a year before launching."

jada.thomas@sddt.com