Jeannie Fratoni, co-founder of Red Door Interactive, will judge the first Interactive Advertising Bureau Rising Stars Digital Video Ad Format Competition.
Fratoni will critique the competition, including more than 50 in-stream, linear interactive digital video ad product concepts. The judges will review the ad units for their potential to drive brand equity at scale, and submissions will be evaluated on the following criteria: user experience, branding, functionality, integration and adoption. Winners will be announced in February at the bureau's Annual Leadership Meeting.
"The Rising Stars display and mobile ads award programs have both been very successful, and I'm excited to work with our industry's leaders to establish the form of advertising that will replace the classic 30-second commercial," said Peter Minnium, head of brand initiatives at Interactive Advertising Bureau.