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In an industry as fiercely competitive as law practice, effective advertising is of paramount importance. Equally important, however, is the requirement that attorneys' advertisements comply with ethical standards. The applicable California Rule of Professional Conduct is Rule 1-400, entitled Advertising and Solicitation. 
For many attorneys, especially those in private practice, catchy and effective advertising is paramount to a successful legal career. One look at the attorney section of the Yellow Pages displays the effort expended to persuade potential clients that a particular attorney is a better choice than his or her immense competition. But what ethical rules must you keep in mind when crafting those brilliant ads?
NEW YORK (AP) - When word spread that jurors had reached a verdict in the retrial of former Wall Street banker Frank Quattrone, two people quietly slipped into the back row of the cavernous courtroom.
PORTLAND, Ore. -- A Canadian civilian who claims he was falsely imprisoned, tortured and injured by Army interrogators shortly after the U.S. invasion of Iraq last year is suing the Army for $350,000.
May 3 (Bloomberg) -- U.S. lawyers can't be required to send out privacy notices to clients telling them that they're entitled to keep their personal information private, a federal judge ruled.
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